Fujifilm’s FinePix S100FS

Press Release:

Fujifilm is thrilled to announce that the TIPA award-winning FinePix S100FS bridge camera has been bestowed the ‘European Superzoom Camera of the Year 2008-2009’ Award by judges at the esteemed European Imaging and Sound Association (EISA) awards.

EISA judges were particularly impressed with the amount of technology offered at such a competitive price point. Commenting about the award, the EISA jury said: “The Fujifilm FinePix S100FS is a true alternative to a DSLR camera fitted with a super-zoom lens. Though hardly a compact camera, it sports a relatively compact and fast wide angle to super-telephoto 14.3x zoom lens of very high quality. The relatively large 11-million-pixel Super CCD imaging sensor delivers great quality pictures even in less-than-ideal lighting conditions and the tiltable LCD allows more interesting angles of view. As a serious travel camera it has few rivals, and the price makes it affordable for any enthusiast.”

The FinePix S100FS is Fujifilm’s most innovative superzoom camera to date. Building on the hugely popular ‘S’ series compact cameras, such as the award-winning FinePix S9600, and harnessing some of the technologies found in Fujifilm’s professional DSLRs, like the FinePix S5 Pro, the FinePix S100FS offers consumers the very best technology and image quality. With the option of full photographic control, an exceptional 28-400mm Fujinon lens with optical image stabilisation, Film Simulation modes such as the much-loved Velvia and Provia, and Wide Dynamic range to 400%, the FinePix S100FS is a true enthusiast’s camera.

Adrian Clarke, Fujifilm's Director of Digital Products, said: “Sales of the FinePix S100FS have exceeded our expectations. This is the first year that EISA has had a ‘Best Superzoom’ category, which just goes to show that demand for bridge cameras is increasing. Fujifilm is extremely proud of the FinePix S100FS and winning a prestigious EISA Award is a great honour for a photographic manufacturer to receive. The FinePix S100FS won a TIPA award earlier this year and to win the EISA Award as well proves that it is the best in its class.”