Fujifilm to stop production of slower moving lines of film

Press Release:

Fujifilm Professional is to stop production of two of its slower moving lines of film. The specialist duplicating film, Fujichrome CDU II, will be discontinued from April, followed by Fujichrome T64 Professional in July.

Fujifilm's Product Manager for Professional Film, Russ Gunn, explained the decision: "The market for duplicating film has been declining over recent years and sales of our tungsten film, T64 have also dropped-off. We must be realistic about the number of different films we carry to ensure our strong selling lines are protected. We have decided to discontinue these two lines and concentrate our marketing efforts on the more popular lines in our pro film range."

Gunn continued: "Sales of our colour negative and transparency films are doing very well and there has also been a recent upturn in sales of our instant films. We will continue to support photographers who appreciate the quality and flexibility of real film with a range of marketing activities including the Fujifilm Distinctions Awards, the Fujifilm Student Awards and our online resource for film users, Choose-film.com."

The only other change to Fujifilm's range of professional films is the end of 24 exposure rolls of Neopan 400 135. This high-speed black and white film will continue to be available in 36 exposures and 120.

For further details on the Fujifilm range of Professional film visit the Fujifilm Professional website.