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Fujifilm Velvia 50 returns!

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Category: Film

Fujifilm Velvia 50 returns! - The photographers favourite transparency film Fuji Velvia 50 makes a come back.

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Fujichrome Velvia 50
Fujifilm Velvia 50 returns!

Press release:
Fujifilm Professional is delighted to announce that the company is planning to re-launch Fujichrome Velvia 50 into the UK market.

Production of Velvia 50 was halted at the beginning of 2005 when vital raw materials used in the production of the emulsion became unavailable. The re-launch of Velvia 50 is a further illustration of Fujifilm's continued commitment to the production and promotion of professional film.

Russ Gunn, Fujifilm Professional Product Manager, made this comment: "We have received many requests from photographers to restart manufacturing, as they had used Velvia 50 for many years and consider it unmatched in terms of quality and character. One of Fujifilm's main priorities is to nurture the culture of photography, so we have been reviewing the possibility of restarting production."

Gunn continued: "In response to these requests our research and development teams have been working hard to develop substitute raw materials and new manufacturing technologies that enable us to restart production of this famous emulsion. We are planning to re-introduce the new Velvia 50 in the spring of 2007. The characteristics of the new emulsion will mirror that of the previous product. Many photographers were understandably upset when we were forced to withdraw Velvia 50, and we are delighted to be able to announce its re-introduction."

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AlanTW  11342 forum posts
14 Nov 2006 - 12:22 PM

Power to the people! Well done Fuji (assuming it really is as good as the one we know and love)


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14 Nov 2006 - 5:40 PM

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14 Nov 2006 - 5:40 PM

It's one of those announcements that just makes every landscape/macro/studio photographers (and E6 processing labs/chem suppliers) hearts lift! :o) I just hope now that Sony own the K-M imaging business, that they re-badge & reintroduce their excellent film scanners....

sheilac  9162 forum posts United Kingdom
15 Nov 2006 - 1:17 PM

Great news. I guess there may still be a shortage for a few months until they get production going. But it means I can happily eat into my fridge based stockpile.

tepot  94416 forum posts United Kingdom
16 Nov 2006 - 3:29 AM

and to think i bought a DSLR....lol

wmccartney  10
16 Nov 2006 - 6:45 PM

Cheer up now you can take both to a photo shoot !!

22 Nov 2006 - 8:21 PM

Thats excelent news, it is going to be a good New Year

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