Gatwick Airport and Jux have launched a visual inspiration hub to celebrate Britain.
Jux will be used as a storytelling platform for passengers. Gatwick Airport will be using its uniquely branded Jux site to share news, stories and projects of interest with passengers through a visually rich and immersive experience. The site will bring offline experiences to all passengers and fans of Gatwick Airport and be a collective hub for real time crowd sourced imagery.
To mark the launch of this wonderful new microsite, Gatwick are also launching a photo competition in partnership with WHSmith entitled #LGWLife. Users of Instagram are invited to tag their images of London Landmarks with #LGWlife. Any images tagged with feature in a real time live stream on the brand new Jux site, plus, WHSmith are sponsoring the event with a KOBO eReader for the best image submitted between now and mid December.
Jux is a platform which allows a full HD experience for users to tell stories to their followers. Much more than a traditional blogging platform, Jux not only allows users to post articles and photos, but slideshows, bold text fields and much more. The platform has a strong focus on visualisation, with personality organically formed for each individual project and site. As well as being available through the web, users can also experience the platform through iPad and iPhone devices.
The Gatwick Jux sites launches with a showcase of the airports latest project, a collaboration with Sir Peter Blake, who was commissioned to create a walk through of London-inspired artwork that offers a warm welcome to the capital.
The art work initiative was driven by a response to passenger feedback and insights from the Airport Passenger Panel declaring that UK airports need more ‘heart and soul’ and should encourage a sense of British pride.
The new Gatwick Jux site has been created in step with offline activity to ensure that the artwork and spirit of the project with Sir Peter Blake can be viewed online as well as offline.
QR codes will be installed on location at Gatwick. When scanned, the code will link through to the Gatwick Jux site where visitors will not only find further information about the project, they will also be able to learn about the artist, gallery and see streams of real time images both from at Gatwick and around London too.
Visit the Jux site
now to take a look.