General Imaging G3WP

General Imaging have released their first waterproof camera, the G3WP, with 12Mp, 4x optical zoom and 4.5x digital zoom. The G3WP has a 2.7in LCD screen, is waterproof to a depth of 3m and weighs 125g. The G3WP will be available in October for approximately £140.

Press Release:

General Imaging has added to its new range of digital cameras for 2009 with its first ever waterproof camera, which gives clear, crisp images both in and out of the water.

The G3WP is a 12Mp digital camera with a 4x optical zoom and 4.5x digital zoom. The camera boasts advanced features as standard including face, blink and smile detection, as well as the new Auto Scene Detection and Pan Capture Panoramic features.

The most exciting function by far is the underwater photography and movie capability. The G3WP has waterproof seals and gaskets to keep the water out, which makes it a great camera for those with an active lifestyle who enjoy underwater sports as well as land activities. The Underwater Modes help deliver sharp, true-to-life colour still and movie images.

The camera is waterproof to a depth of three metres and with a smart design, it’s predicted to be a must-have item for the more adventurous. To make the camera easy to use in water, there is a 2.7in LCD screen for easy viewing of subjects, which automatically adjusts its brightness for accurate viewing, as well as a wrist strap to secure the camera when in water.

What’s more, the G3WP has a lightweight and slimline body, weighing just 125 grams. This latest model also comes in three new colours – ocean blue, graphite grey and raspberry red, and will be available from mid-October at a retail price of approximately £140.

Gary Sutton, UK Manager, General Imaging, said: ‘‘We are very excited about the new addition to the range. The G3WP will become an essential accessory for those with an active lifestyle, whether swimming, skiing, snorkelling or just taking a walk in the rain. The advanced features will create beautiful shots both on land and underwater to give perfect holiday memories.”