Highlighting the strength of its commitment to all forms of analogue photography, Harman technology is once again staging its No MOQ ULF ordering window. This annual initiative, which is now in its fourth year, allows Ultra Large Format (ULF) photographers to order sheet film from the manufacturer’s Ilford Photo black and white brand, free from the constraints of minimum order quantities (MOQs). Instead, Harman will combine orders from participating dealers across the United Kingdom to ensure production runs remain viable.
The window, which opened on May 1st, will run until July 3rd 2009. After the closing date, Harman will manufacture the products at its factory in Mobberley, Cheshire with a view to shipping the products to arrive with dealers by mid-September. Specific products covered include FP4 Plus in sizes up to 12 x 20in, HP5 Plus in sizes up to 20 x 24in and Ortho Plus in hard to find sizes such as 18cm by 24cm.
Harman cites the initiative as an integral part of the Ilford Photo Defend the Darkroom campaign. Launched in late 2007, Defend the Darkroom aims to safeguard the future of darkrooms and associated creative techniques, whilst simultaneously showing how traditional analogue and digital photography can co-exist. It hopes to do this through a wide range of educational, promotional and customer support activities.
Speaking of the No MOQ ULF ordering window, Steven Brierley, Director of Marketing at Harman technology, said: “Whether someone prefers to shoot 35mm, medium format or large format, they can rest assured that Harman Technology remains as committed as ever to manufacturing a wide range of black and white films. This is actually the fourth year we have staged the No MOQ ULF ordering window and we will continue to do so for the foreseeable future. Someone has to champion analogue photography and who better than Harman with a history in the medium stretching back over 130 years.
The window has already been well received by ULF photographers across the world. J.B. Harlin, an acclaimed Texas-based photographer who shoots only with LF and ULF film and has done so for over 15 years, said: “For me, only a large format camera can give me what I want from a photographic image. Large negatives enable the creation of the most detailed, realistic prints possible. For example, a 4 x 5 negative has over 4.5 times the resolution of a 35mm negative while an 8 x 10 negative delivers more than 7 times the resolution. This increased information in the negative helps to intensify the illusion of a 3-dimensional look and feel in the finished print.
“In today’s digital world, it is becoming increasingly difficult to buy specialist ULF products and so Harman’s No MOQ ULF ordering window is fantastic news for all ULF photographers – myself included.
For more information please visit the Ilford