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Hasselblad Announces World Tour with Adobe and HP

Hasselblad Announces World Tour with Adobe and HP - The world tour gives attendees the chance to handle the worlds first 39 megapixel DSLR camera and the most comprehensive line of 39 megapixel camera backs on the market

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This event gives attendees the chance to handle the worlds first 39 megapixel DSLR camera and the most comprehensive line of 39 megapixel camera backs on the market

Hasselblad has teamed up with Adobe Systems Incorporated and HP for the Hasselblad No Boundaries World Tour 2006, which will bring the markets hottest professional photographic and imaging products to 20 cities around the world from 17th January to 9th March 2006.

Consisting of instructive seminars and hands-on studio sessions, each World Tour day will feature demonstrations of the Hasselblad/Adobe Digital Negative workflow using the Instant Approval Architecture (IAA) and flexible capture modes of the Hasselblad H2/H2D, an in-depth walkthrough of Adobe Photoshop CS2 Camera Raw and new photo printing solutions from HP. With product specialists at hand to answer any technical questions, the World Tour will be a must attend event for any professional photographer looking to improve their imaging workflow and optimise their entire imaging process.

Hasselblad will also use the World Tour as a platform for the launch of the worlds first high-end, true 39 megapixel, digital auto-focus camera. Compatible with the entire ranges of Hasselblad H and V System lenses, the Hasselblad H2D-39 incorporates the companys unique Digital APO Correction (DAC) technology and delivers images of unsurpassed sharpness and resolution, while simultaneously reducing any moir effect to a minimum. Hasselblad will also launch three new 39 megapixel digital backs, the Hasselblad CFH-39, CF-39 and CF-39MS, built to meet the needs of professionals who require the best, for both mobile and studio shooting. The digital backs match the design and functionality of the Hasselblad H2 camera, but now produce the supreme image quality offered by 39 megapixels.

The Hasselblad CFH-39 digital back fits onto view cameras using the H-system interface plate and the Hasselblad CF-39 line of digital backs offers 39 megapixel digital capture with Hasselblads interchangeable camera interface, the i-Adapter, and the option for true color multi-shot capture. All the new products also feature the new Hasselblad Natural Color Solution, which takes the color reproduction of digital cameras to the next level.

On show during the World Tour, the combination of Hasselblads H System cameras and Version 4.5 of its FlexColor software, together with Adobe Photoshop CS2, the DNG format, and the new professional photo printers from HP, will set new standards in image quality and workflow. Attendees at each event will benefit from the following sessions:

Instruction Sessions
  • The H2 Platform: Key Features and Benefits
  • Using DNG and Adobe Photoshop CS2 Camera Raw: Changing your workflow
  • A new color engine for a new way of working: FlexColor 4.5
  • The HP digital darkroom: getting the most from your palette
Hands-on Studio Sessions
  • Going with the flow: Untethered shooting with the H2D
  • Tethered shooting with the CF/CFH digital backs on the H2 camera, an unsurpassed combination
  • Digital doesnt start with the back: The H System lenses
  • V96C back and V System cameras as well as Hasselblad Flextight scanners
  • DNG/Adobe Photoshop CS2 Camera Raw: Hands-on Trial
  • HP professional photo printers: Hands-on Trial
Christian Poulsen, CEO of Hasselblad, commented: Weve given considerable thought to what would be of interest to professional photographers who have made or are considering making the move to digital imaging. In securing Adobe and HP as partners for The Hasselblad World Tour 2006, we feel that weve put together a roadshow of significant educational content that will be of real value to professionals who want to streamline their imaging processes.

Attendees will also be able to try out our brand new 39 megapixel camera and digital backs and be the first to experience the astounding image quality they deliver. Places at each event are limited, however, so I would urge anyone wishing to attend to sign up via our web site as soon as possible.

Professional photographers interested in joining the Hasselblad World Tour 2006 should register online via www.hasselblad.com/worldtour. Please note that space at each venue is limited and that registration must be completed at least seven days before each World Tour date. Attendees who have registered will then receive by return e-mail an entry ticket which must be produced when signing in at the event.

In the United States, the World Tour 2006 will be held in conjunction with Hasselblad's ClearFocus Studio events. For full details regarding the US leg of the tour and to register as an attendee, please visit the event website at www.clearfocusstudio.com.

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