Hasselblad Appoints new Photographer Relations Manager

Paul Waterworth, pictured above, has been appointed Hasselblad's new Global Photographer Relations Manager, with his key responsabilities overseeing the development and enhancement of Hasselblad's support to the international photographic community. More details from Hasselblad below:

"Already a familiar face to many of Hasselblad's UK users after having held the role of Northern Area Sales Manager for the past three years, Paul Waterworth (40) is eagerly anticipating getting to grips with his new position, which will see him oversee the development and enhancement of Hasselblad's support to the international photographic community.

One of the key points he will be looking to address is support for the large number of professional photographers using older Hasselblad models such as the H1/H2 or V-series cameras with proprietary backs. "I'll also be talking to users of 35mm-style DSLRs to encourage them to see what the world of medium format can offer their businesses," he says.

Although he'll still be based in the UK, Paul is now under the umbrella of Hasselblad in Denmark and he'll be traveling widely and communicating with photographers on an international basis. "One of the things I'll be doing is talking to Hasselblad users as a group about the services that are now provided that increase the interactive opportunities for photographers," says Paul. "These include such tools as the new Hasselblad UK Studio, the Masters competition, exhibitions, the VICTOR Online magazine, the Hasselblad Bulletin and other corporate programs. Another part of my remit will be to strengthen and extend the relationship between Hasselblad and its select band of business partners, which includes the likes of HP, SanDisk, Broncolor and Hahnemühle."