Hasselblad H4D-31, H4D-40, H4D-60, H4D-200MS Price Reduced

Hasselblad has announced price reductions for its range of H4D medium format Digital SLRs, and CFV-50 Digital Back. The offer includes the H4D 31, 40, 50, 50MS, 60, and 200MS.

From Hasselblad: At last you can really look a Hasselblad in the eye. And not blink.

We've discounted prices on a number of models by up to 22.9% - that's a massive 3,565 euros off the cost of a new H4D-31 (incl. 35-90mm lens). And now our ultimate photography tool - the H4D-60, is down 6,200 euros to €23,900.

Price misconception has long been the biggest barrier to ownership. Now we have gone even further by substantially reducing prices on six units so that there really has never been a better time to get your hands on a Hasselblad.

• H4D-31 (incl. 35-90mm lens) is c by 3,565 euros;
• H4D-40 unit is reduced by 1,000 euros; 
• H4D-50 reduced by 3,000 euros;
• H4D-60 is down 6,200 euros;
• H4D-50MS reduced by 3,000 euros;
• H4D-200MS reduced by 4,500 euros and the CFV-50 Digital Back by 2,000 euros.

You can get substantial discounts on new Hasselblad H System cameras by simply trading in your old gear. And now, for the first time, you can trade in from a CF-22 and CFV-39 to a CFV-50!

PLUS: In a separate stand-alone offer customers who buy a new Hasselblad and lens before the end of July will be eligible to purchase a second lens at just 50% of the manufacturer's recommended sales price*.

Until now for many the idea of owning a Hasselblad has been little more than a dream. Just an aspiration.

Now you can go as far as your dream will take you - for a lot less money.


* Please note that this offer is only eligible, when buying an H4D camera with lens and the second Hasselblad H lens by July 31st 2012. Please note that this offer is not available on trade-in cameras or any other units and does not apply to existing camera owners.