Hasselblad H4D-31 Medium-Format Digital Camera

Hasselblad’s landmark launch of an entry-level medium format camera system that competes directly on price with high-end 35mm DSLRs is paying off.

Launched earlier this year at £8,995 (ex VAT) the new H4D-31, complete with body, 31 megapixel back and an 80mm lens, ships with all the functionality of the Hasselblad H4 range.

Chris Russell-Fish, UK MD and global sales and marketing director said: "We are delighted with the first few months of trading with this new model. The H4D-31 has been made available at an extremely aggressive price point. We are looking to attract those 35 mm DSLR users who aspire to highest quality medium format imagery with all the advantages and benefits of Hasselblad, but possibly couldn’t afford it. Until now. We believe professionals and semi-pros alike will see a highly compelling argument for making the switch. The new medium format, entry-level H4D-31 features and price tag will afford people a very different perception about Hasselblad products in today’s world."

He added: "This new model comes with all the H4 range functionality, including our pioneering True Focus technology and world-beating Phocus software. This is the camera that opens up our market space. Additionally Hasselblad V system camera users have an option to move completely to an integrated camera, enabling the use of their ‘V’ lenses. – rather than investing in a digital back."

Hasselblad says the H4D-31 offers 'an unsurpassed level of image quality' with advanced controls, integrated sensor cooling, intuitive user interface and a new 3" display.

For more information and a test drive visit the Hands On A Hasselblad website.

Hasselblad H4D-31 Specifications

Manufacturer	Hasselblad
Lens
	Effective Magnification	No Data
Image Sensor
	CCD pixels	31Mp (Megapixels)
	Pixels (W)	6496
	Pixels (H)	4872
	Sensor Type	No Data
	Sensor Size	Medium Format
	Sensor Size (width)	33.1mm
	Sensor Size (height)	44.2mm
	Aspect Ratio
LCD Monitor
	LCD Monitor	3in
	Screen resolution	230,400 dots
	Touch Screen	No Data
Focusing
	Focusing modes	Autofocus Manual
Exposure Control
	Shutter speeds shortest	1/800sec
	Shutter speeds longest	64sec
	Exp modes
	Metering	Centre-weighted - Average Spot Centre Spot
	ISO sensitivity	100 - 1600
	White balance
	Exposure Comp	No Data
Shooting Options
	Continuous shooting	1.2fps
Video
	Movie mode	No Data
	Video Resolution
	Video FPS	No Data
	Stereo Sound	No Data
	Optical Zoom with Video	No Data
Other Features
	Image Stabilisation	No Data
Interface
	HDMI	No Data
	USB	No Data
Storage
	Card Type	CF
	File Type	RAW TIFF
Power Source
	Battery Type	Rechargeable Li-ion battery (7.2 VDC / 1850 mAh)
	CIPA Rating	No Data
Box Contents
	Box Contents	No Data
Dimensions
	Weight	2290g
	Width	153mm
	Height	131mm
	Depth	205mm

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