Hasselblad’s landmark launch of an entry-level medium format camera system that competes directly on price with high-end 35mm DSLRs is paying off.
Launched earlier this year at £8,995 (ex VAT) the new H4D-31, complete with body, 31 megapixel back and an 80mm lens, ships with all the functionality of the Hasselblad H4 range.
Chris Russell-Fish, UK MD and global sales and marketing director said: "We are delighted with the first few months of trading with this new model. The H4D-31 has been made available at an extremely aggressive price point. We are looking to attract those 35 mm DSLR users who aspire to highest quality medium format imagery with all the advantages and benefits of Hasselblad, but possibly couldn’t afford it. Until now. We believe professionals and semi-pros alike will see a highly compelling argument for making the switch. The new medium format, entry-level H4D-31 features and price tag will afford people a very different perception about Hasselblad products in today’s world."
He added: "This new model comes with all the H4 range functionality, including our pioneering True Focus technology and world-beating Phocus software. This is the camera that opens up our market space. Additionally Hasselblad V system camera users have an option to move completely to an integrated camera, enabling the use of their ‘V’ lenses. – rather than investing in a digital back."
Hasselblad says the H4D-31 offers 'an unsurpassed level of image quality' with advanced controls, integrated sensor cooling, intuitive user interface and a new 3" display.
For more information and a test drive visit the Hands On A Hasselblad
Hasselblad H4D-31 Specifications
|Effective Magnification||No Data|
|CCD pixels||31Mp (Megapixels)|
|Sensor Type||No Data|
|Sensor Size||Medium Format|
|Sensor Size (width)||33.1mm|
|Sensor Size (height)||44.2mm|
|Screen resolution||230,400 dots|
|Touch Screen||No Data|
|Shutter speeds shortest||1/800sec|
|Shutter speeds longest||64sec|
- Centre-weighted - Average
- Centre Spot
|ISO sensitivity||100 - 1600|
|Exposure Comp||No Data|
|Movie mode||No Data|
|Video FPS||No Data|
|Stereo Sound||No Data|
|Optical Zoom with Video||No Data|
|Image Stabilisation||No Data|
|Battery Type||Rechargeable Li-ion battery (7.2 VDC / 1850 mAh)|
|CIPA Rating||No Data|
|Box Contents||No Data|
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