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Hasselblad Lunar Hands-On Preview

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Category: Mirrorless Interchangeable Lens Camera
Product: Hasselblad Lunar

Hasselblad Lunar Hands-On Preview - We look at the new Hasselblad Lunar Mirrorless camera and other Hasselblad announcements made at Photokina 2012.

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Hasselblad Lunar Hands On Prototypes (6)

At Photokina 2012, Hasselblad announced a new partnership with Sony. Hasselblad plan to release high-end cameras based on Sony technology, so that Hasselblad can offer cutting edge and premium style cameras in the compact camera market, as well as the mirrorless and Digital SLR market. They showed the new Hasselblad Lunar, based on Sony NEX-7 technology, as well as design studies, shown below, showing what looks like a Hasselblad based on the Sony Cyber-shot RX100 (below, top left), as well as a Hasselblad DSLR (below, bottom right).

Hasselblad Design Studies

Using Sony NEX technology for the Hasselblad Lunar camera means it has access to E-Mount lenses, as well as Sony Alpha A-Mount lenses with the appropriate adapter. Although perhaps Hasselblad owners would prefer to see a Hasselblad adapter being shown rather than Alpha mount adapters? The Hasselblad Lunar will be available for £4000, every one a custom build tailored to you depending on your colour and material choices. 

Hasselblad Lunar Hands On Prototypes (7)

The prototypes on display looked a lot like a skinned Sony NEX-7, and we are hoping that the finished models will be much better in both fit and finish, for example, the skin on the Lunar seemed to make accessing the tiltable screen difficult, as well as making the battery compartment much more difficult to get to.

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Hasselblad Lunar Hands-On Photos of Equipment

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Hasselblad Lunar Specifications

ManufacturerHasselblad
Image Sensor
CCD pixels 24.3Mp (Megapixels)
Pixels (W) 6000
Pixels (H) 4000
Sensor Type CMOS
Sensor Size APS-C
Sensor Size (width) 23.5mm
Sensor Size (height) 15.6mm
Aspect Ratio
  • 3:2
  • 16:9
LCD Monitor
LCD Monitor 3in
Screen resolution 921.600
Touch Screen No
Focusing
Focusing modes
  • Autofocus
  • Multi
  • Manual
  • Spot
  • Face Detection
  • AF Tracking
Exposure Control
Shutter speeds shortest 1/4000sec
Shutter speeds longest 30sec
Exp modes
  • Program
  • Aperture-Priority
  • Shutter-Priority
  • Manual
  • Scene modes
  • AB
  • A
Metering
  • Centre-weighted - Average
  • Multi Pattern
  • Spot
ISO sensitivity 100 - 16000
White balance
  • Auto
  • Manual
  • Outdoors/Daylight
  • Cloudy
  • Incandescent
  • Fluorescent
  • Shade
Exposure Comp +/-5
Viewfinder
Viewfinder Resolution 2,359,296
Shooting Options
Continuous shooting 10fps
Video
Movie mode Yes
Video Resolution
  • 1920x1080
  • 640x480 VGA
Video FPS 50p,50i,25p,60p,60i,24p
Stereo Sound Yes
Optical Zoom with Video Yes
Other Features
Image Stabilisation No
Interface
HDMI Yes
USB USB 2
Storage
Card Type
  • SD
  • SDHC
  • MS
  • SDXC
File Type
  • RAW
  • JPG
  • RAW + JPG
Power Source
Battery Type NP-FW50
CIPA Rating 335
Box Contents
Box Contents SEL1855 E-mount 18-55mm F3.5-5.6 lens, NP-FW50 Lithium-ion rechargeable battery, USB cable (Mini B), Lens cap, Shoulder strap, CD-ROM, BC-VW1 Battery Charger, Body Cleaning cloth
Dimensions
Weight 291g
Width 119.9mm
Height 66.9mm
Depth 42.6mm

View Full Product Details



 

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Comments

jacomaree
24 Sep 2012 - 1:14 PM
0

i was at Photokina last week and had a bit of a play with one of these. i agree with the author, the design of the "housing" makes it very difficult and uncomfortable to hold. it also makes access to the controls etc difficult to use.

this is a "rebranded" Sony NEX with a 4 times price hike.... this is not a pure Hasselblad and not worth the extra £ for the Hasselblad design and branding, you can't even use Hasselblad lenses on it....

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