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| Category: | Mirrorless Interchangeable Lens Camera |
| Product: | Hasselblad Lunar |
Hasselblad Lunar Hands-On Preview - We look at the new Hasselblad Lunar Mirrorless camera and other Hasselblad announcements made at Photokina 2012.

At Photokina 2012, Hasselblad announced a new partnership with Sony. Hasselblad plan to release high-end cameras based on Sony technology, so that Hasselblad can offer cutting edge and premium style cameras in the compact camera market, as well as the mirrorless and Digital SLR market. They showed the new Hasselblad Lunar, based on Sony NEX-7 technology, as well as design studies, shown below, showing what looks like a Hasselblad based on the Sony Cyber-shot RX100 (below, top left), as well as a Hasselblad DSLR (below, bottom right).

Using Sony NEX technology for the Hasselblad Lunar camera means it has access to E-Mount lenses, as well as Sony Alpha A-Mount lenses with the appropriate adapter. Although perhaps Hasselblad owners would prefer to see a Hasselblad adapter being shown rather than Alpha mount adapters? The Hasselblad Lunar will be available for £4000, every one a custom build tailored to you depending on your colour and material choices.

The prototypes on display looked a lot like a skinned Sony NEX-7, and we are hoping that the finished models will be much better in both fit and finish, for example, the skin on the Lunar seemed to make accessing the tiltable screen difficult, as well as making the battery compartment much more difficult to get to.

Hasselblad Lunar Hands-On Photos of Equipment
Hasselblad Lunar Specifications
| Manufacturer | Hasselblad | |
| Image Sensor | ||
| CCD pixels | 24.3Mp (Megapixels) | |
| Pixels (W) | 6000 | |
| Pixels (H) | 4000 | |
| Sensor Type | CMOS | |
| Sensor Size | APS-C | |
| Sensor Size (width) | 23.5mm | |
| Sensor Size (height) | 15.6mm | |
| Aspect Ratio |
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| LCD Monitor | ||
| LCD Monitor | 3in | |
| Screen resolution | 921.600 | |
| Touch Screen | No | |
| Focusing | ||
| Focusing modes |
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| Exposure Control | ||
| Shutter speeds shortest | 1/4000sec | |
| Shutter speeds longest | 30sec | |
| Exp modes |
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| Metering |
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| ISO sensitivity | 100 - 16000 | |
| White balance |
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| Exposure Comp | +/-5 | |
| Viewfinder | ||
| Viewfinder Resolution | 2,359,296 | |
| Shooting Options | ||
| Continuous shooting | 10fps | |
| Video | ||
| Movie mode | Yes | |
| Video Resolution |
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| Video FPS | 50p,50i,25p,60p,60i,24p | |
| Stereo Sound | Yes | |
| Optical Zoom with Video | Yes | |
| Other Features | ||
| Image Stabilisation | No | |
| Interface | ||
| HDMI | Yes | |
| USB | USB 2 | |
| Storage | ||
| Card Type |
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| File Type |
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| Power Source | ||
| Battery Type | NP-FW50 | |
| CIPA Rating | 335 | |
| Box Contents | ||
| Box Contents | SEL1855 E-mount 18-55mm F3.5-5.6 lens, NP-FW50 Lithium-ion rechargeable battery, USB cable (Mini B), Lens cap, Shoulder strap, CD-ROM, BC-VW1 Battery Charger, Body Cleaning cloth | |
| Dimensions | ||
| Weight | 291g | |
| Width | 119.9mm | |
| Height | 66.9mm | |
| Depth | 42.6mm | |
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Comments
i was at Photokina last week and had a bit of a play with one of these. i agree with the author, the design of the "housing" makes it very difficult and uncomfortable to hold. it also makes access to the controls etc difficult to use.
this is a "rebranded" Sony NEX with a 4 times price hike.... this is not a pure Hasselblad and not worth the extra £ for the Hasselblad design and branding, you can't even use Hasselblad lenses on it....
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