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Hasselblad Masters 2009: Presentation at photokina 2010

Hasselblad Masters 2009: Presentation at photokina 2010 - Photokina will provide the perfect backdrop for presenting the work of the 2009 Hasselblad Masters.

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Image by Dirk Rees Hasselblad Masters 2009: Fashion
Image by Dirk Rees. Hasselblad Masters 2009: Fashion

Press Release:
Following the enormous success of the first volume of the Hasselblad Masters portfolio collection, "Hasselblad Masters Vol. 2 - Emotion" will follow at the end of September, allowing the ten Hasselblad Masters of 2009 to showcase their surprising interpretations of this year's theme. This 240-page illustrated book published by the renowned teNeues Publishing Group will be unveiled on Tuesday, September 21st at the photokina trade fair. To enable each of the Hasselblad Masters to create an "Emotion" series that would demonstrate both artistic accomplishment and technical expertise, Hasselblad provided each of them with an H4D-40 - the model that made its market debut in February - for their photo sessions.

"These images immediately knocked me out in so many ways: through their creative originality, passionate execution and technical perfection", says Christian Nørgaard, Photographer Relations Manager at Hasselblad. "During the Masters competition, the ten winners prevailed despite a strong challenge from almost 3,000 photographers from all over the world. I was therefore hoping for a great deal from each series that they had created for the Hasselblad Masters illustrated book. However, the results still completely surpassed even my wildest expectations."

All those who would like to take a closer look at each extremely distinctive series can either browse through the book or visit the large Hasselblad Masters exhibition at the photokina trade fair: from September 21st to September 26th, the completed works will be on show in the Visual Gallery in Hall 1. Across an exhibition area spanning 250 square meters, high-quality, large-format prints of the "Emotion" images will be on display - sponsored by HP, Broncolor, Hahnemuehle and SanDisk. This platform will allow an international audience of almost 200,000 photokina visitors to enjoy these extraordinary photographs.

The wide-ranging content of the "Emotion" series is due in no small part to the fact that the prestigious Hasselblad Masters Award is presented in ten different categories. The 2009 prizewinners whose Master series will now be showcased at photokina are: Lyle Owerko (Up-and-Coming), Joao Carlos (Wedding), Claudio Napolitano (Portrait), Dirk Rees (Fashion), Mark Holthusen (Product), Alexandfelix (Fine Art), Stephan Zirwes (Architecture), Bang Peng (Landscape), Nina Berman (Editorial) and Mark Zibert (General).

As well as his "Emotion" series, other photographs by Stephan Zirwes, the German winner in the Architecture category, are also waiting to be discovered in the Visual Gallery at photokina. Directly adjacent to the Hasselblad Masters exhibition, Zirwes will be showcasing a series of images that he has called "DNA". These aerial photographs provide stark evidence of the impact of humanity on the world and were all taken with Stephan's H3DII-50. Pictures taken by another Hasselblad photographer will also be presented in the Visual Gallery by the German edition of "National Geographic" magazine as part of an exhibition titled "The Dolomites - The Stony Heart of the World". In 50 images replete with primeval strength, Georg Tappeiner, a photographer from Merano, used his H3DII-50 to capture this World Heritage Site unique in landscape and history. Following its premiere at photokina, this exhibition will tour throughout Germany over a period of approx. two years.

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