Hasselblad Masters Exhibition

Press Release:

Hundreds of photographers packed theprintspace photographic gallery in London’s Shoreditch (Nov 11) as the prestigious Hasselblad Masters Exhibition came to the city for the first time ever.

Chris Russell-Fish, Hasselblad UK MD and the company’s global sales and marketing director said: “The launch of this prestigious exhibition in the capital city has been an absolute triumph. We couldn’t believe the sheer number of people who turned up to see this outstanding body of work submitted by some of the world’s most progressive and talented photographers. Visitors packed two floors at theprintspace for the entire evening, to browse the exhibition, which will run until the end of the month before it moves on to Bogota, Colombia.”

Eleven 2010 finalists – each one representing a different photo-discipline across categories that including fine art, portraiture, architecture, fashion and editorial - will receive a framed diploma certifying their Masters’ status and a presentation of their work on the Hasselblad website. Winners will also be given the use of an H4D camera, the flagship of the Hasselblad system, to shoot images for a unique, commemorative photography book.

Christian Norgaard, Hasselblad’s Photographer Relations Manager added: “The Masters, Awards, which are open to all established and emergent professional photographers, are a testament to creative professional capture at the highest level. Awards are granted in recognition of the photographer’s creativity, composition, conceptual strength, and technical skill. This show demonstrates that we have some of the best photographers in the world shooting with the best cameras systems in the world. That’s a brilliant winning combination.”

He said: “And this year, following numerous requests, we added a new a category to the list: wildlife. Hasselblad medium format DSLRs are just as fantastic in the field photographing wildlife as they are shooting portraits in a studio.”

Earlier in the day two finalists gave free seminars to a full-house of photographer delegates at the new Hasselblad studio in Fanshaw Road London N1.

Claudio Napolitano, Italian finalist in the Masters’ portrait category and Portugal-born photographer Joao Carlos, finalist in the wedding/social category, gave hands-on demonstrations all day. Magnum photographer Peter Marlow conducted portfolio reviews for a steady stream of photographers throughout the event.