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Hasselblad Opens New Design Centre

Hasselblad Opens New Design Centre - Hasselblad has opened its new design centre in Italy, and has announced the development of several new products.

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Hasselblad design

Hasselblad has opened its new design centre in Italy.

Headed by Luca Alessandrini, the company's New Business Development Director, the centre, with its base close to Venice and the Italian fashion industry, will implement Hasselblad's new strategy to gain market share in new consumer segments with products that boast exceptional design and engineering.

The First Hasselblad product designed in Italy is the Lunar camera, a luxury mirrorless interchangeable camera. The Lunar is set for launch next year, 2013.

Hasselblad has also announced that it is working on designing a new DSLR, a new compact camera, and a new line of accessories, bags and tripods.

For more information, visit the Hasselblad website.

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Comments


JJGEE 9 6.4k 18 England
10 Oct 2012 5:09PM

Quote: new line of accessories, bags

Exactly where Manfrotto have diversified to.

Also, Hasselblad must believe there is room for yet another tripod manufacturer ! !

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Tonyd3 10 1.0k 15 United Kingdom
11 Oct 2012 10:09AM
so how many bags do you need, and with stabliation how many Tripods do we need.
Both sectors are contracting, just ask the stores that dont sell cameras who are selling less and less of both products, both would have to be exceptioanl design to join the party so late in the day and be at really low prices, which is something i dont see them doing in the future!
josa 2 25 Czech Republic
11 Oct 2012 4:25PM
More Lunars on the way? They'll all burn in hell...

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