Hasselblad has opened its new design centre in Italy.
Headed by Luca Alessandrini, the company's New Business Development Director, the centre, with its base close to Venice and the Italian fashion industry, will implement Hasselblad's new strategy to gain market share in new consumer segments with products that boast exceptional design and engineering.
The First Hasselblad product designed in Italy is the Lunar camera, a luxury mirrorless interchangeable camera. The Lunar is set for launch next year, 2013.
Hasselblad has also announced that it is working on designing a new DSLR, a new compact camera, and a new line of accessories, bags and tripods.
For more information, visit the Hasselblad website