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Hasselblad release autofocus 6x4.5cm camera system

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Category: Medium Format

Hasselblad release autofocus 6x4.5cm camera system - wedish camera manufacturer Victor Hasselblad AB announced today the release of a new 645 format camera system featuring an advanced autofocus and metering system and a host of other cutting edge features.

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Hasselblad H1The new Hasselblad H1, designed to combine maximum features and maximum ease of use, is the centerpiece of the company's first new medium-format system in 45 years. The H1 is the second joint venture with Fuji Film Group following in the footsteps of the successful 35mm Xpan Panoramic camera.

Hasselblad cameras have been the tools of choice for discerning photographers the world over for over half a century. The company's founder Victor Hasselblad worked closely with such photographers as Ansel Adams to perfect the design of the early Hasselblad cameras. This tradition has resurfaced during the development of the new H1 camera, says Gran Bernhoff, President and CEO of Victor Hasselblad AB. "The new H1, perhaps more than any other camera on the market today, was designed to integrate seamlessly with today's professional photographers and the way they work. We took great pains at every stage of the camera's design to ensure that the H1 would be a creative tool, not a hindrance to the photographer's creativity," states Bernhoff. "We used working professionals as test photographers during the prototype stage, incorporating their ideas and feedback into our thinking around this new product. The result, the H1, is truly a photographer's camera." "This marks Hasselblads first foray into the 645 world," adds Lars Pappila, Vice President, R&D, "and it's a strong one. The H1 features an incredibly fast and accurate autofocus system, a precision metering system, and true cross-platform capability, using either digital backs or film. In addition," continues Pappila, "the H1's unique operating system and interface allow the photographer to customize a great number of the camera's advanced features, tailoring the controls and settings to suit specific work methods or situations."

While working equally well for both film and digital imaging, the H1's central shutter lenses are specially designed and manufactured to meet the exacting standards required by advanced digital photography. The camera features a single magazine system that recognizes and uses either 120 or 220 film and is capable of automatic recognition of film Bar Code system. In addition to the standard film backs, several manufacturers are producing advanced, dedicated digital backs especially for the H1. This will allow the new camera to function equally at home in the film or digital world. Like the standard Hasselblad system, the H1 system will offer interchangeable viewfinders, magazines, and lenses.

"It's almost as if each photographer can create their own camera," explains Ove Bengtson, product manager for the new H System. "These highly customizable features mean that the camera will adapt to the photographer, not the other way around. In addition, we have taken great pains to ensure that the camera is as easy to use as possible. The H1 combines all of the professional features needed for demanding photography and the renowned Hasselblad medium-format image quality with an ease of use that is more like that of an advanced 35 mm camera."

The new H1 System will be available for purchase in November 2002.

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