Hasselblad has announced the launch of its first ever retail outlet.
The store will open in Tokyo's fashionable Harakuju area on 14 September 2013. The new store launch in Japan is the latest move in Hasselblad CEO Dr. Larry Hansen's extensive new investment programme aimed at making it easier for more people across the globe to own a Hasselblad camera.
Dr. Hansen said: "This is a landmark day for us and to celebrate we will be throwing an all-day party at the new store on September 14. Our latest camera products, including our flagship H5D medium format series and our new and pioneering Lunar and Stellar consumer models, will be on show and, additionally, we have organised a superb exhibition of Norman Parkinson photographs in-store - to celebrate both our new launch and this great photographer's 100th anniversary."
The new store - a one-stop-shop of all things Hasselblad - is located adjacent to the Hasselblad Japan offices and close to a number of well-known retailers and trendy fashion boutiques.
For more information on Hasselblad products, take a look at the Hasselblad website