Hasselblad To Showcase Masters Work At Photokina

Hasselblad is showcasing the work of the 2012 Hasselblad Masters at Photokina.

Photokina, the largest photo trade show in the world, is the perfect opportunity to view the work of the 2012 Hasselblad Masters with the publication “Hasselblad Masters Book Vol. 3 Evoke.” And, for the first time, photokina will exhibit on the “Boulevard of Competitions”, an installation of photographs from leading international photography competitions at photokina.

Hasselblad Masters Book Vol. 3 is a portfolio collection of the work the award winners created during their tenure as Hasselblad Masters interpreting the theme “Evoke.” As part of the award, the group of 11 photographers were provided with H4D cameras and lenses to complete their project.

Also, “Hasselblad Presents” will offer 30 minute seminars with some of the world’s best Hasselblad photographers, including past and current Masters. These presentations will be held twice daily, at 10:30 a.m. and 3:30 p.m. from Tuesday through Friday. Pre-registration and more details are available at the Hasselblad website.

In other exciting news, for the first time, photokina is staging the “Boulevard of Competitions”, located at Nordboulevard, where images from the leading international photography competitions for professionals will be installed for viewing by attendees. All companies sponsoring competitions of this nature and exhibiting at photokina have been invited to participate and, of course, a selection of work by the 2012 Hasselblad Masters will be a part of this exciting new venue, which replaces the Visual Gallery of past trade fairs.

To find out more about the masters winners 2012, visit the Hasseblad masters website.