The Hasselblad H5D 60, courtesy of Hasselblad
Hasselblad are running a trade in scheme for the H4D.
Customers who purchase and start using a brand new H4D-40 / 50 / 60 or Multi-Shot camera between 10 October 2012 and 31 December 2012 will be eligible to update to the new H5D-40 / 50 / 60 or Multi-Shot camera for the difference in MRSP price in the period between 1 January 2013 and 30 June 2013.*
This trade in allows for substantial discounts on the H5D. Every Hasselblad H System camera is produced to the most exacting specifications, and features the very same superior craftsmanship and unmatched quality that have made Hasselblad cameras – and the superior images they produce – famous the world over for over half a century.
Prices in GBP:
H5D- 40 £12,295
Upgrade Price £800
Upgrade Price £2,405
Upgrade Price £4,705
Upgrade Price £2,900
Upgrade Price £4,600
* All upgrades are on a like for like model basis. To be eligible, the above stated H4D models may not be purchased under any other current or previous upgrades, demo or promotional pricing programs and the end user must initialize the upgrade of his H4D in the period between 1 January 2013 and 30 June 2013. Prices are before TAX.