How to Shoot RAW DVD from RawWorkflow.com

Press Release:

RawWorkflow.com, producers of the popular series of WhiBal Certified Gray Cards, is introducing a new video tutorial that makes shooting RAW so easy and natural that pro photographers and enthusiasts alike will wonder why they ever shot in JPEG mode. Produced and narrated by company founder Michael Tapes, RAW without Fear, Uncertainty and Doubt (FUD), explains why RAW should be the preferred shooting mode and how photographers can maximise information captured by their digital camera easily and without stress or fear.

Available as a download or DVD-ROM, the instructional video offers easy to follow steps for capturing images in RAW and how to use some of the latest and most popular RAW conversion software products available on the market including Adobe Photoshop, Adobe Lightroom 1.1, and Adobe Camera Raw 4.1 (CS3).

Throughout the video Michael Tapes breaks down every aspect of the RAW shooting process and demystifies the complication and frustration surrounding the RAW workflow. “RAW without FUD is for those suffering from the symptoms of ‘JPEG Withdrawal’,” says Tapes, an industry expert in the RAW workflow process. “With RAW we are assured that all the information a camera is capable of gathering is at our disposal for development, and any “errors” such as exposure or White Balance are simple to correct. Once people understand how to handle RAW images, they will realize that shooting RAW is actually faster and easier than shooting JPEG, and with far superior results and creative opportunities.”

Offering approximately six hours of instructional video, the DVD (and download version) is Mac- and Windows-compatible and will play on any computer with the free Adobe Flash Player installed in the user’s web browser.

The annotated video is an ideal learning tool for several types of users including photographers who remain unconvinced of the advantages to be gained by shooting in RAW mode; RAW shooters who are still apprehensive and uncertain about RAW conversion applications; and JPEG shooters who are afraid to make the leap to the RAW format.

The RAW without Fear, Uncertainty and Doubt Video Tutorials are available now from RawWorkflow.com and are priced at $34.95 for the download version (around £17) and $49.95 for the DVD with extras disc (around £25). A special introduction discount of $5 will be offered through October, 2007. The extras disk that is packaged with the DVD version includes an additional four hours of tutorials dedicated to understanding and using Adobe’s new Lightroom software, the WhiBal WB Reference Card, Archive Creator, as well as supplemental files for the FUD DVD. Also, purchasers of the DVD version get free instant gratification access to the download version so that they can begin their journey into RAW while the DVD is in transit to them.

“The most important thing about shooting in RAW is to face it head-on and get started now,” Tapes emphasises. “My goal in creating Raw without FUD was to demonstrate that RAW mode is not as mysterious or as difficult as people seem to think. There are easy transition-paths so photographers can begin shooting RAW now because once a photograph is taken in JPEG, all the image data lost with that format are lost forever.”

To view a free sample chapter, click here.