HP are introducing an A4, glossy tri-fold Brochure and Flyer paper

HP are introducing an A4, glossy tri-fold Brochure and Flyer paper for the growing number of small businesses who want to easily print and produce professional-looking pamphlets as marketing tools for themselves.

The need for such a paper is increasing as more businesses produce their own marketing collateral on a need-to-use basis to cut down on cost and minimise clutter from outsourced print runs, which are generally over sized.

HP tri-fold Brochure and Flyer paper has been specifically developed to incorporate a number of design factors to ensure high-impact, professional and consistent printing results.

It is glossy on both sides and a brighter white than average papers, ensuring colours are vivid and text is crisp. At 160g/m2, it is thick enough to prevent ink seeping through when printing on two sides.

A special coating allows ink to dry, in the right environment, within two minutes and also prevents finger prints from spoiling the end-result and affecting the impact.

The paper is pre-scored to make it neat and easy to fold and can be sealed with the self-adhesive mailing seals that come in every box of glossy HP tri-fold Brochure and Flyer Paper.

"Small businesses simply can't afford to use a print shop every time they want to change their marketing collateral, whether it is a price-list, a product sheet or information on the latest offers.

"They need the flexibility to produce the right number of professional materials, when they need them and at an affordable price. That's what we have given them", says Rhiannon Williams, HP UK Supplies category manager.

Whilst compatible with all inkjet printers, HP's glossy, tri-fold Brochure & Flyer paper ensures the most consistent and professional results when used with HP's printing system. The system combines HP printers, papers and ink that have been designed and tested together to deliver optimum quality.

HP's portfolio of print media especially designed for two-sided inkjet printing on brochures, flyers and other types of marketing or information materials now consists of three papers:

• HP Brochure & Flyer Paper, glossy tri-fold with two scores for easy triptych folding
• HP Brochure & Flyer Paper, glossy without scores
• HP Brochure & Flyer Paper, glossy A3 without scores