Ilford Introduces The Chrome-Camera

Ilford have announced a major new creative photography project with the Chrome – Camera.

The Chrome-Camera is a walk-in camera based at the ILlford site in Switzerland. The camera will be used to create prints using direct exposure on Ilfochrome, the world’s unique direct positive colour material.

The Chrome-Camera is a joint project between Ilford Imaging and German photography artist Heino Heimann. The finished camera will measure 6m in length, 2.5m in height and 2.5m in width and features a lens specially sourced by Heimann from Italy. The Chrome-Camera will be used to create prints measuring up to 50 x 80 inches on Ilfochrome media, developed on site by Ilford. Thanks to the size and quality of the materials used, the unique print result promises to have the optical powers of the human eye in terms of image sharpness and resolution.

Heino Heimann will present work he has created with the Chrome-Camera at photokina 2012, as part of the Ilford Imaging Without Boundaries event.

For more information, visit the Ilford Photographic website.