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Category: Darkroom Printing

Perfect prints with ILFORD - ILFORD gets in the Christmas spirit with advice for fault-free festive photos

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Press release:
With Christmas and New Year just around the corner, have you thought of the best way to capture those special moments in print? All too often we face disappointment when we print our photographs, or simply stock the images on our computer or in our mobile phone and forget they’re even there. ILFORD, a major player in the development and manufacture of photo quality media for inkjet printing and photographic processes, has just the solution.

In a few simple steps, this is what the ILFORD industry experts suggest:

  • Reproduce your image on screen. To avoid wasting paper, magnify the screen preview before printing to be sure your image is sharp.
  • Trim your image on screen. Don’t be afraid to play with basic colour management tools. Crop your image to remove unnecessary background elements before you hit the print option.
  • Landscape or portrait? Don’t forget that most Christmas or New Year cards tend to use vertical images whereas group family photos are often horizontal. Simply adapt the format setting accordingly to achieve the image you have in mind.
  • Verify your layout first. Test your final layout on a plain piece of paper first to make sure you feed the paper into the printer correctly and that the image is placed in exactly the right spot. This again prevents wasting your precious paper.
  • Check your printer settings. Poor image quality is often the result of not having the right settings on the printer, so always make sure you have verified this before you print. Visit the ILFORD website by going to http://www.ilford.com/html/us_english/v2/Printasia/printing.asp and match your printer with the type of photo media you’ve selected to achieve optimum results. The ILFORD product ranges are universally compatible with all good quality inkjet printers in the marketplace.
  • Choose the right photo media surface. Decide in advance on the type of finish you’re looking for to really set off your images. If you’re preparing Christmas or New Year cards, a fine art finish is ideal. If it’s to print family photos, glossy paper provides a striking effect or a pearl finish offers a more professional looking result.

“Printing a good quality photograph is much cheaper than people realise”
, said Andrew Stewart, Sales and Marketing Director, ILFORD Imaging Switzerland GmbH.“ Whether you’re making festive cards, printing a photograph of your child to put in a frame for a present or simply recording your special moments, the key to obtaining the right image comes down to the printing and choice of photo media”, he concluded.

For more information on ILFORD, please visit www.ilford.com

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