Impossible And Polaroid Announce The Polaroid Classic Line

Impossible and Polaroid today announced their collaboration with the launch of the Polaroid Classic line, a new product line that celebrates Polaroid’s rich 75 year legacy.

With the Polaroid Classic line, Impossible and Polaroid are teaming up and carefully selecting, producing and globally distributing an assortment of iconic Polaroid Classic branded products. Each year, Impossible and Polaroid will introduce six to ten meticulously chosen items from Polaroid’s most beloved products.

Florian Kaps, founder of Impossible said: "Impossible is proud to carefully develop and produce this new product line together with Polaroid. By adding these design classics from the core of Polaroid to Impossible’s existing endeavours we are celebrating the real spirit of true instant photography."

From today, the Original Polaroid Image Instand Film and Polaroid Classic "Do-It-Yourself" Paper Camera Kits will be available.

For more information visit The Impossible Project or the Polaroid website. Visit The Impossible Project's Polaroid Classic website to learn more about this product.