Impossible Launches New Colour Film At Photokina

Impossible has introduced a new colour film at Photokina 2012, and has presented its first hardware concepts.

At Photokina 2012 Impossible introduced a game-changing new colour film for Polaroid 600 and SX 70 cameras that marks a giant leap in accessibility and usability of Impossible instant films. “With this new generation of Impossible films we are finally able to expand access to analog instant photography from an exclusive circle of dedicated fans to simply everyone who wants to experience the magic of real, instant photos”, says Impossible founder Florian Kaps who has been reinventing analog instant photography for a vivid niche market ever since Polaroid discontinued film production.

The new PX 70 and PX 680 Colour Protection film Impossible takes a huge step in terms of ease of handling and image quality. An innovative colour protection formula improves the opacification process, finally allowing for easy shooting without the need for immediate shielding of the photos. The new films also deliver a never-before-seen colour saturation, a completely new level of detail and sharpness and overall stunning image quality. It’s finally bringing back the unique iconic performance and look of the most successful classic Polaroid films.

Available for Polaroid 600 and SX 70 camera models, the new Colour Protection Films are available for £17.

Impossible also presented its hardware concept, the Instant Lab, which is a new device that turns digital iPhone images into real analog instant photos.

The Instant Lab is based on a high precision platform named “Impossible FPU” (Film Processing Unit), that processes and develops Impossible instant film. Developed by the Impossible R&D team in partnership with DHW of the former Rollei Factory in Braunschweig, Germany, the FPU is the basis for a range of new analog instant cameras and hardware concepts to be introduced in 2013.

For more information, visit the Impossible website.