As Official Partner of the 12th IAAF World Athletics Championships, Berlin 2009, Epson in cooperation with the non-profit organisation Kulturprojekte Berlin GmbH
, will be transforming Berlin’s finest street “Unter den Linden” into a huge open-air photo exhibition during the largest sporting event in the world this year. Over 60 photographic works taking athletics as their subject will adorn the boulevard from Glinkastrasse to Pariser Platz and help put visitors in the mood for the major sports competition. The open-air exhibition represents a further step in Epson’s long-standing involvement in the area of sports
and photographic arts.
The almost two-metre high sports images will accompany the World Championship spectators on their way to Berlin’s KulturStadion®
which is being temporarily set up at Pariser Platz. Several of the outstanding track and field related artworks by, among other renowned photographers, Annie Leibovitz
and Robert Lebeck
, will explore the beauty of motion in sports as personified by individuals from many nations. The exhibition offers a cross section of 125 years of athletic sports, as well as an overview of 125 years of photographic history.
To ensure high-impact, high-quality, memorable prints the 200cm x 135cm images will be printed on an Epson Stylus Pro GS6000 large format printer
. The 64” roll to roll printer ticks all the boxes in terms of photo-realistic imaging, even when working with more robust materials like adhesive vinyl and canvas. Its eco solvent-type inks not only give superb, intense and natural colour but are UV and water resistant.
Andrea Koepfer, Manager Corporate PR & Sponsoring EMEA, Epson Europe, said: “The exhibition will portray the eventful history and beauty of track and field athletics, and will also hopefully provide the athletes here in Berlin with a bit of inspiration. Athletic sports require form speed, refined technique and high precision - qualities that also characterise our printers.
Jordi Borralleras, Market Development Manager LFP, Epson Europe, also indicated: “We are very proud to be collaborating with Kulturprojekte Berlin GmbH. The quality of the photography is exceptional and it’s well worth taking the time to visit the exhibition if you’re in Berlin during the championships. We have used our new high quality outdoor printer, the Epson Stylus Pro GS6000 to create very high quality reproductions of some incredible images. It’s the only printer in the market that can offer the degree of photographic quality this exhibition deserves.
Epson has supported the IAAF since 1997 as its Official Partner
. However, the company’s close bond to sports and culture actually reaches much deeper into the past: For the 1964 Olympic Games in Tokyo, the Seiko Group developed the electronic timing printer, which brought chronometric results to paper. This device led to the development of the world’s first mini-printer, the EP-101, and to the birth of the Epson brand.
Technology makes it happen – on and off the stage
As official information technology partner to the 2009 World Athletics Championships, Epson will supply critical technology including the latest in high precision touch screen commentator information systems (CIS)
, the Epson performance evaluation system (EPE)
and high speed, high performance printers. These state-of-the-art Epson systems will enhance the performance of commentators, journalists and athletes by giving them instant access to performance data, statistics and results at the touch of a finger.
Additional activities during Berlin 2009
The street exhibition is one of a series of promotional and cultural events planned by Epson to mark the 12th IAAF World Athletics Championships Berlin 2009. The company will also organize ‘behind the scenes’ tours for journalists, provide prizes for in-stadium competitions and sponsor an almost 700km charity run from Epson Germany’s headquarters in Meerbusch to Berlin’s Olympic Stadium, amongst other activities to rev up the atmosphere for the games.
Did you know?
- The EP-101 printer from which Epson took its name (EP-‘Son’) was derived from the first electronic printing timer used at an Olympic games (Tokyo, 1964).
- Athletes and coaches use the data produced by Epson technologies to improve their performance.
- Epson technologies will inform an estimated 6.5 billion TV viewers and 500,000 spectators over the course of the event.
- Epson technology and a team of 40 technical staff will provide the statistics and visual analysis for broadcast commentators and journalists in Berlin this summer.
- TV directors use information from Epson’s Commentator Information System (CIS) to prepare their schedules.
- The Epson Performance Evaluation system (EPE) evaluates and assesses previously unavailable data – like the exact position of an athlete’s foot on the long jump take-off board.
- Epson is the official IT partner to the IAAF World Athletics Championship this year, for the seventh consecutive time.
- To celebrate the games, Epson is turning Boulevard Unter den Linden into a giant street gallery, featuring iconic photographs from 125 years of athletics.
- The ink from an Epson Stylus photo printer leaps onto the page with the perfect timing and precision of a long jumper from the take-off board. When printing an A4 image in 5760 x 1440 dpi resolution with the Epson Stylus Photo R285 the combined distance jumped by all the ink droplets is approx. 750 kilometres – more than the distance between Düsseldorf and Berlin.
- Epson’s Environmental Vision commits the company to reducing its CO2 emissions by 90% by 2050.
- In four years we have engineered our Epson Stylus Photo printers to use 73% less energy.
- You could watch the fastest marathon runners complete 2,500 courses back to back before needing to change a lamp in your Epson projector? The E-TORL lamps that Epson use in their projectors combine bright light, low power consumption and long life.
- A large projector contrast ratio, just like a large crowd at an athletics event, helps to builds atmosphere. With a contrast ratio of 75,000:1 the Epson EH-TW5000 Full-HD projector creates a more intense home cinema experience.