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Innova Art at Photokina - Innovation in every area of digital imaging.
The 180,000 visitors who came to this year’s Photokina show in Cologne, to find ground-breaking new digital imaging products, found exactly what they were looking for on the Innova Art stand.
Nigel McNaught, Editor PMA Newsline Magazine said “Only two stands stood out at Photokina. One of these was the Innova Art stand, attracting huge crowds, where they were demonstrating their new JetMaster Gallery Wrap system.”
Product launches ranged from the first specially developed fine art paper for solvent printing, to new digital canvases. Together with its acclaimed JetMaster Display System and the new plug-and-play IPS studio management software package, Innova Art offered visitors innovation in every area of digital print technology.
Innova Art Showcase Josh Cole
Innova Art’s award-winning FibaPrint and double-sided Décor Smooth Art papers made a spectacular display on the Innova Art stand of the British photographer Josh Cole’s, eye-popping images of breakdancers and free-runners from around the world.
Josh Cole has produced photography for Nokia, Nike, Levis, Vodafone, Tmobile, Converse and other international brands and he has made Innova Art his preferred supplier of digital media because, he said, “the quality and finish of the prints is absolutely amazing.” The results are easily on a par with traditional darkroom prints, he added – “they may even be better.”
Cole and Innova Art are well matched, added MD Mike Ramos-Gonzalez. “Like Josh, we are current, progressive and we understand the industry’s heritage. Together we tick all the boxes.”
A Unique Eco-Solvent Art Paper
Innova Art showed off its new 260gsm Decor Art ES paper – so good that Epson used it on their stand throughout Photokina to demonstrate the capabilities of its eco-solvent Stylus Pro GS6000 printer. Decor Art ES is currently the only solvent art paper that is compatible with Canon, Epson, Mimaki, Mutoh and Roland eco-solvent machines.
The potential for solvent to emulate inkjet as a highly profitable ‘crossover’ technology in the billion pound décor art market, has been widely forecast and “we seem to be at a tipping point,” said Gonzalez. “The classic textured feel of the Decor Art ES paper, together with its outstanding image resolution and colour rendition, means that these new devices really are the print engines of tomorrow.”
A King Among Canvases
The Innova Art IFA 36 Photo Canvas Ultra Gloss 380gsm attracted huge interest from visitors. Many digital canvases are the poor relation of coated papers – but not Photo Canvas Ultra Gloss. The colour gamut was so good, said Professional Imagemaker, that it puts the canvas on a par “with the best of any type of surface… this canvas would meet the GRACol/FOGRA standards for high-end contract proofing!”
A Virtual Studio Assistant
Innova Art launches were not confined to media. The Intelligent Print Solution (IPS), a new software program that offers photographers a virtual studio assistant, working discreetly and expertly in the background, and saving both time and money, won an enthusiastic response from practitioners.
With easy install, straightforward step-by-step instructions, wizards and templates, print drivers for all leading brands of large-format printers, ‘auto nesting’ of images, built-in ICC profiles and Mac and PC compatibility, IPS improves the performance of every printer, whatever its size.
Gallery Wraps in Minutes
IPS also includes templates for Innova Art’s ingenious JetMaster display system – a unique, low-cost kit that transforms great images into stunning, lightweight gallery wraps in minutes. No special tools or skills are required, just a craft knife and a cutting board. The base is a pre-cut, laminated self-adhesive board; simply press flat the print, trim and fold. A new A3+ frame (finished face size: 249 x 332mm) was added to the four popular sizes that are already available (A4; US A4; 16x20 and 12x16).
JetMaster is typical of Innova Art’s approach to digital technology: ingenious answers to all the questions posed by digital technology. “We are innovators, specifying and developing premium products whoever our customer is, whatever their business,” said Gonzalez.
For more information please visit the Innova Art website.