The UK’s leading photographic retailer joined forces with the city’s South Wales Echo to sponsor the paper’s Beautiful Baby Competition.
Over a two-week period, hundreds of pictures were taken by professional photographers based at locations around the city – including in-store at the Jessops World Camera Centre.
The pictures featured in a special Echo supplement before judging was handed over to the evening paper’s readership of 172,000, who returned voting coupons for their favourite babies in five age categories.
Store manager, Ian Savage explains: “This sort of competition has widespread appeal, as everyone loves seeing photos of giggling and gurgling babies. It was a great pleasure for Jessops to sponsor such an enjoyable event, which captured the hearts and interest of so many local people.”
“The competition has also been a great success in boosting awareness of the World Camera Centre in the city, with plenty of interest in our in-store D&P services from proud parents and grandparents wanting to hold on to and share the memories of the bonny little boys and girls in their lives.”
The overall competition winner was Macey Dudley, in the 10-18 months category.