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Jessops web site now offers a range of new features and an enhanced navigation system that makes it even easier for users to find exactly what they're looking for.
Visitors can now take advantage of a new Members Area, where after registering they can view their previous orders, save product searches, ask advice from the experts, or read buyers guide and articles on technique.
Further sections have been added offering details of the newest products, and the latest news from the photographic world.
The 20,000 product on-line shop now offers guided searches to help the uninitiated find exactly what they're looking for, as well as suggested accessories for each product.
An enhanced 'Compare' feature allows the user to view an unlimited number of items side by side, while printer-friendly product pages make it easy to get hard copy of the extensive information available.
A brand new design, including easy access to all of the most popular sections from the top of each page, helps users find the information they require with the minimum number of clicks.
Iain Roberts, Jessops Web Site Manager, said: "The web site at jessops.com continues to prove hugely popular with photographers from the UK and all accross the world.
"We're always listening to what those visitors have to say, and their feedback has brought about these latest enhancements to the site.
"The result is a new look site that offers a greater range of information and services, and is even easier to use than before."