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Kesko choose Ferrania to extend their photographic range

Kesko choose Ferrania to extend their photographic range - Branded under the name Pirkka, the products will include films and disposable cameras in attractive bright packaging with a floral motif, ensuring an eye-catching selection for consumers.

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Kesko choose Ferrania to extend their photographic rangeKesko Food Ltd the biggest wholesaler and retailer in the food trade in Finland and Baltic countries, has enlisted the help of Ferrania Imaging Technologies to extend its photographic range.

Branded under the name ‘Pirkka’, the products will include films and disposable cameras in attractive bright packaging with a floral motif, ensuring an eye-catching selection for consumers. These new products will be in store before the end of the year – just in time for New Years celebrations.

Kesko have chosen to use Ferrania’s FG Line 200 and 400 35mm film in a choice of 24 exposures. These fine-grained photographic films result in sharp detail and excellent colours at all levels of exposure, even when conditions are less-than-perfect. The FG 200 is perfect for allowing photographers more flexibility, whilst its speed makes it easy to use for both variable outdoor shots and indoor ones where the flash is required. The high speed FG 400 with picture-taking latitude ensures the best photographic results in a variety of light conditions. Its speed also gives additional flexibility for shooting subjects in action, and helps to enhance the sharpness of the image.

In addition, Kesko is selling Ferrania’s ‘Flash’ single use camera, suitable for use indoors or outdoors and in any low light conditions. This single use camera is fitted with Ferrania's FG400 film, to provide excellent image and colour definition and the finest details in any photographic situation.

In Finland, Kesko Food has three nationwide chains: the K-citymarket hypermarket, the K-superstore and the K-supermarket chains, plus two regional chains.

Specialist imaging research and development, nearly 80 years experience and comprehensive marketing support to their clients help make Ferrania Imaging Technologies the best choice for addressing any imaging needs.

Ferrania Imaging Technologies is the largest producer of private label film in the world. Find out more about them on their website.

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