Renowned photographer William Hawkes put his trust in Phase
Ones new P 45 digital camera back to shoot a Budweiser
campaign in Sports Illustrateds sexy Swim Suit Edition
released on Valentines Day. Hawkes wanted the best possible
equipment to capture the perfect shot which would be seen by over 4.5
million Americans. Hawkes chose Phase Ones P 45 digital
camera back to shoot what is one of the largest contiguous magazine
inserts ever at 11x34 (27.94cm x 86.36cm).
Shooting straight down from a height of ten feet, the P 45 enabled
Hawkes to capture the large format image of a model barely covered by
Budweiser Beer bottle caps. William Hawkes said The crisp
quality and resolution of the P 45 totally eliminated stitching images,
as we would normally do, and the preview possibilities in Capture One
were fantastic, you really have the feeling of being in control with
the Phase One system.
During the shoot, simultaneous preview was available to both the
photographer and the art director on two 30 inch display monitors
providing the best possible image verification process.
Making world class photography better
The P 30 and P 45 digital camera backs, offering a staggering 31 and 39
megapixels respectively, give professional photographers the edge
needed to excel in the competitive photographic industry.
Phase Ones P 30 and P 45 digital camera backs provide the
worlds best professional photographers with the ability to
capture virtually moir free images, superior detail
sharpness, perfect skin tone shading and the smoothest transition and
Phase Ones hardware and software development strategy
focuses on and adapts to the needs of the photographer. Providing the
ultimate in medium and large format photographic equipment, Phase
Ones P Series digital backs and Capture One software
concentrate on the moment of capture, reducing time spent in post
production. The combination of Phase One digital camera backs with
Capture One workflow software streamlines the post-production process
making it easy for photographers to reproduce complicated looks and
styles. Phase Ones strategy of industry leading,
uncompromised quality creates complete confidence in the final image.