Know your customers well

The Lovegroves burst onto the wedding photography scene in 2000 and it took them just two years to reach the top of their game.  Prophotonut is Damien Lovegrove's extensive resource base for photographers turning pro. Check out his DVDs, book and training workshops. To check out his latest DVD 'Big Day' visit prophotonut and lovegroveconsulting.

Here's his tip:

"Learn how to select your clients carefully. We use the simple system of labelling potential clients as either ‘warm fuzzies' or ‘cold pricklies'. Warm fuzzies are going to be fun to work with and it will be easy to exceed their expectations. Cold pricklies on the other hand will be hard work from the start and are likely to pick holes in the end product they receive. We choose never work with cold pricklies. I suggest you learn how to say no, or in other words advise your prospect to choose another photographer. This is a skill you must adopt to protect yourself from the anguish and pain of working with cold pricklies. Waking up on the morning of a wedding and genuinely looking forward to the days work ahead is far better than dreading photographing the bride or groom from hell."

Sunlit elegance and love cast shadows on Blenheim Palace.