Eastman Kodak Company today announced the Kodak Easyshare P712 zoom
digital camera, setting a new performance benchmark for the consumer
“superzoom” category. Its precision auto-focus
system with best-in-class click-to-capture rate - literally faster than
the blink of an eye, at less than 1/10th of a second (0.07 seconds) -
helps photographers get the exact shots they want, whether action on a
sports field or children on the playground.
“When second and third-time digital camera buyers
walk into stores this year, they’re searching for models with
better performance and more control than point-and-shoots, without
sacrificing ease of use. They want pictures that look phenomenal
straight out of the camera,
” said Carolyn Walsh,
Product Sales Director Digital, Eastman Kodak Company. “Our
new P712 camera is specifically designed for these photographers,
helping them take stunning pictures that they’ll want to
share widely with friends and family.
The Kodak Easyshare P712 camera features a 12X (36 – 432 mm
equiv.), image-stabilised, f2.8 – f/3.7, Schneider-Kreuznach
Variogon lens that delivers exquisite detail and sharpness. Its 7.1
megapixel sensor is paired with legendary Kodak Colour Science image
processing for spectacular, highly accurate colour - shot after shot.
Optical image stabilisation provides a two-stop advantage over
non-image stabilised systems for better capturing subjects in low light
for both stills and video. It also minimises hand-held camera shake at
longer focal lengths, which is ideal while photographing sporting
events and during everyday picture taking when carrying a stabilising
device is impractical.
The P712 camera will be available in the UK from June 2006, with a
suggested retail price of £349.99.
Sharing Made Simple
The Easyshare P712 camera’s large 2.5-inch, high-resolution
LCD and electronic viewfinder simplify framing, reviewing and sharing
pictures. Photographers can select pictures for e-mailing or printing
with a touch of the exclusive Share button, and even mark them as
favourites for automatic uploading to the Kodak Easyshare Gallery in
conjunction with included Kodak Easyshare Software version 6.
TV-quality, 30 frames-per-second VGA video with sound (MPEG4) is always
available on the P712 camera with the turn of a dial. Convenient
on-camera video editing includes functions such as split, cut, merge
and trim, plus the ability to create single-frame or multi-frame
“storyboard” still pictures.
As with all Easyshare cameras, the P712 model is compatible with Kodak
Easyshare snapshot printers and camera docks, the Imagelink print
system, and Pictbridge technology for direct photo output without a
Advanced Features for Precise Control
The hot shoe flash connector and optional Kodak P20 zoom flash (with a
suggested retail price of £99.99) provides enhanced, more
flexible lighting control, while the included rechargeable lithium-ion
battery delivers long-lasting power for more picture taking
Additional features include PASM, custom and extensive preset scene
modes; multiple burst modes for action shooting; three-shot in-camera
panorama stitching; a live histogram; 25 selectable AF points; custom
white balance with selectable compensation; highlight/shadow clipping
displays; and RAW/TIFF/JPEG support.
About the Kodak Easyshare System
Kodak continues to bring groundbreaking features to its award-winning
Kodak Easyshare digital photography system, enhancing the digital
photography experience for consumers worldwide. The Easyshare system
consists of cameras, snapshot printers, services, docks, software,
inkjet and thermal photo papers, and accessories, making taking,
sharing and archiving high quality digital pictures effortless.