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Kodak's Ofoto to change name to Kodak Easyshare Gallery

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Category: Processing Equipment

Kodak's Ofoto to change name to Kodak Easyshare Gallery - The change will become effective at the end of May 2005.

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Eastman Kodak and their online photo service subsidiary, Ofoto have announced that the service will change its name to Kodak Easyshare Gallery, in May. This powerful new name builds on the success of the award-winning Ofoto service and provides new and exciting opportunities for integration within the Kodajfamily of products, including the ability to directly access the Gallery from new Kodak Easyshare-ONE zoom digital cameras. With the change, Ofoto.com will become Kodakgallery.com. From now through May, customers will continue to see the Ofoto name and should visit www.ofoto.com to access, share, and print their pictures. Ofoto has always played a central role in the Easyshare system, and continues to grow in importance for Kodaks digital strategy. The new Kodak Easyshare Gallery name captures this evolution for a service that will provide people with more ways than ever before to view and share pictures with friends and family, said David Rich, vice president of marketing for Ofoto, Inc. The Kodak and Easyshare brands reflect a simple-to-use, high quality photography system, and we are extending those attributes to our online consumer digital service. With more than 18 million current members, the Kodak Easyshare Gallery will remain compatible with pictures taken by all major brands of consumer digital cameras. The Gallery concept builds upon the best of what Ofoto offers today with expanded possibilities for exciting new products and services for consumers, as well as for online and retail partners.

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