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Lensbabies introduces flexible lens for SLR cameras - a flexible camera lens that creates a 'sweet spot' area of focus
The Original Lensbaby is available for sale now at www.lensbabies.com for $96.
image created by a Lensbaby has a circular area of sharp focus. The photographer
can move that in-focus area by bending the flexible lens tubing in any direction.
The farther from this sharp area, the greater the blurring and prismatic color
distortions. Photographers can control the size of the sharp area and the overall
level of blur by using one of four aperture settings: f/2.8, f/4, f/5.6, and
"The beauty of these lenses is in their calculated imperfection," said Lensbabies founder and professional photographer Craig Strong. Strong invented the Lensbaby in an effort to create a digital equivalent to his Holga camera.
The Original Lensbaby combines several vintage camera technologies into a novel, patent-pending combination. The shooter focuses a Lensbaby using the same general principle used with a bellows camera - by moving the focusing collar in and out with the fingertips. The photographer moves the 'sweet spot' of focus around the picture plane by bending the glass optic out of a parallel position to the image capture plane, like a tilt-shift lens. Finally, reminiscent of Waterhouse stops, the photographer swaps apertures by removing one aperture ring and replacing it with another. This operation takes less than 10 seconds.
The Original Lensbaby is easy to master. Most photographers get rewarding images within a short practice period. Using a digital SLR, a photographer can take experimental shots and get immediate feedback to hone in on the look they want.
While technologically rooted in photography's early history, The Original Lensbaby
addresses the creative needs of today's often completely digital photographer.
The Lensbaby creates tantalizing and gorgeous effects, but does the work in
the lens rather than the photographer later applying software filters to add
a creative look to their images.
"With a Lensbaby, you can do things you can't do in Photoshop," said Jerry Hart, a professional photographer. www.jhartphoto.com
Photographers have found that using a Lensbaby enhances their creativity by giving them a fresh look and a new way to create interest within their photos. "I love my Lensbaby! It gets me out of the box and allows me to capture my images the way I feel them. I can selectively focus in, and highlight the things I like in a composition," said Peggy Irelan, a professional photographer from Colorado www.peggyirelan.com.
Creativity may be the decisive reason that most photographers add a Lensbaby to their camera bag, but nostalgia is also a draw.
"A Lensbaby allows me to interpret a scene and gives me the ability to go back in time and shoot digitally the way that Coburn and the other greats did with the box cameras," said professional photographer Jerry Hart www.jhartphoto.com.
Lensbabies, LLC is a Portland, Oregon based manufacturer and marketer of camera lenses. Launched in 2004 by Craig Strong, a professional photographer, Lensbabies sells its lenses through its website, www.lensbabies.com, at tradeshows, and through select specialty photographic equipment retailers.