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BT and NPG launch Olympic competition - BT and the National Portrait Gallery search for the sports and ‘behind the scenes’ heroes of the London 2012 Games for the Cultural Olympiad.
To celebrate the forthcoming London 2012 Olympic and Paralympic Games, BT and the National Portrait Gallery (NPG) have launched Road to 2012, a competition where people nominate their unsung heroes connected to sport or the support of sport in the lead-up to the London 2012 Games.
As part of the London 2012 Cultural Olympiad, BT wants to tell the story of the people behind the Olympic and Paralympic Games, from construction workers on site to some of the young athletes looking to compete.
BT is asking people to contribute and upload their suggestions of inspirational people involved in the Games on the BT website. The winner will have their photographic portrait taken by a world renowned photographer, which will then be displayed in the National Portrait Gallery this summer as part of the annual NPG/BT Road to 2012 exhibition. They will also receive a cheque for £5,000 to share equally with the person who nominated them.
The NPG/BT Road to 2012 project is a three-year collaboration between the National Portrait Gallery and BT, the official communications services partner for the London 2012 Games, for the Cultural Olympiad. It will create 100 world-class photographic portraits celebrating the people, both high profile and those working behind the scenes, who collectively are making the London 2012 Olympic and Paralympic Games happen and aims to leave a photographic cultural legacy.
Suzi Williams, director, BT Group Marketing and Brand, said: “The London 2012 Games are a once in a lifetime experience and it’s important to bring to light the stories of all those who will make the Games a success. The Road to 2012 portraits capture the inspiration of the people involved and can be shared with the nation for years to come.”
Sandy Nairne, director of the National Portrait Gallery, said: “We were delighted to display Ray Haggan’s portrait last year as part of the Road to 2012 exhibition. This project recognises those people connected to the London 2012 Olympic and Paralympic Games who may otherwise go un-celebrated. We are looking forward to seeing more amazing people featured in this year’s exhibition.”
Ray Haggan won the prize last year for his commitment to nurturing swimming in the UK. Sandy Nairne, director of the National Portrait Gallery and Leon Taylor, BT Ambassador and Olympic diving silver medallist, presented him with the print.