London Photographic Association Fashion Chapter 2 Competition

The winner of the Gold Single Image category submitted by Frank Herholdt.

The London Photographic Association have announced the winners of their Fashion Chapter 2 competition as follows:

• Gold single image winner: Frank Herholdt.
• Gold series winner: Fabiano Avancini.
• Bronze winner: Lauren Alderman.

Judges of the competition were Emma Fountain and Wendy Hinton.

Emma Fountain is the founder of The Hidden Wardrobe, an online store which provides a platform for independent fashion designers to sell their collection to a wider audience (a bit like our own Gallery 1839 does for photographers). It champions unique, creative, design-lead individuals and prides itself on nurturing grassroots talent in fashion photography and design. Emma is also involved with the design of Frost and Fountain Limited Collection label.

“Being new to the judging panel of Fashion Chapter 2, I entered the process with an open mind,”
Emma says. “I set out my criteria for judging based on what I would look for within my own company when analysing photography. The winning image or series had to reflect fashion as well as be a good photograph. I look for something that jumps out of the page at me: an image that expresses fashion, tells a story and shows off the clothes to the full potential. Some of the images in the competition achieved this better than others. In general, I thought the series shots were stronger than the individual images in this category.”

What advice would Emma give to budding fashion photographers? “Always check the brief,” she advises. “A good image is not always necessarily a good fashion image. As somebody who works with fashion photographers on a regular basis, the main aim of a fashion photographer in my opinion is to capture the essence of the clothes on the model.”

In this newsletter we feature some of the winning Fashion: Chapter 2 photographers. We asked Emma for her opinion on their competition entries.

Of the Single Gold winner, Frank Herholdt, Emma says: “He produced a good shot in the single image section. I would use this image in one of my summer collections. It had an old-fashioned style, with the subject projecting a carefree spirit. To be strictly more fashion-focused, I would have had the model turn her body to the front, so you could better see the dress she was wearing.”

Of the Series Gold winner, Fabiano Avancini, Emma says: “I particularly liked Fabiano Avancini series entry as he carried a theme through each individual shot which told the viewer a story. His use of lighting and the angles of his shots were also sympathetic to the jewellery. Good work.”

The Nude
Entries are still open for The Nude competition which closes on the 20^th June 1008. Entry fees are £10.00 for a single image entry and £15.00 for a series of two to six related images. For more information on the competition please click here.