Lowepro UK will become authorised distributor for Manfrotto tripods

Lowepro UK will become authorised distributor for Manfrotto camera support products from December 6th 2003, supplying to the photographic, film, video and birdwatching markets. It will also distribute the lighting support range into the photographic and other specialist channels.

To underline the importance the company will be placing on the two key brands it distributes, Lowepro UK Ltd will be changing its name to DayMen International Ltd from January 1st 2004, echoing the name of its Canadian-based parent and paving the way for equal emphasis on both brand names.

As Lowepro is to bags and cases, so Manfrotto is to tripods. Worldwide market leader in the category, the UK-owned and Italy-based manufacturer is already well-established in the UK. Lowepro plan to work the same magic they have brought to bear on their bag and case ranges to Manfrotto, increasing awareness of the product through increased marketing activity and making it easy for consumers to see, try and buy.

Key to the launch will be the Focus on Imaging show at the NEC from February 22nd-25th 2004. Manfrotto will have its own stand, where customers can handle the latest designs assisted by experts from the company.

Lowepro's reputation for customer service will also be carried through to the Manfrotto brand. Users and prospective users will be able to seek advice on which products to select for their own particular equipment via a special Manfrotto Helpline. After-sales service will be provided on a fast turnaround basis from the company's Wolverhampton base.