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Loxley on stand M1 at Focus - Loxley plans all-out drive on Stand M1 at Focus.
Loxley Colour is set to take the Focus show by storm with a massive stand and a pledge to help UK photographers make more profit in 2010.
Hot-on-the-heels of a £1 million investment in its new Dynamo Press online marketing solution, the innovative Glasgow-based prolab will debut two new album ranges and showcase an extensive array of pioneering products, including contemporary wall art and framing services.
Chris Kay, marketing manager said: “Any photographer with an eye on the road ahead and a serious ambition to drive his or her business forward after the worst recession in decades, must make a beeline for the M1 – that’s our stand number at the NEC show. We are ploughing more funds than ever before into our cutting edge marketing and presentation solutions for customers nationwide. We had a hugely successful trade show at the recent SWPP Convention in London and now we have a sharp focus on Focus with the largest stand we’ve ever had – 110 sq metres in total.”
The lab’s widely acclaimed Dynamo Press programme gives photographers the chance to create their own bespoke professional marketing collateral at a fraction of the cost of using design houses, according to Loxley Colour MD Ian Loxley.
He said: “At launch this initiative was a ‘UK first’ in the industry. Dynamo Press is a simple but extremely effective tool that puts professional marketing within the orbit of every serious photographer. It provides customers with all the flair of a professional design agency, for all their marketing collateral requirements - without the huge associated cost. We’ll have examples of all the Dynamo Press products on our M1 stand throughout the Focus Show.”
For more information please visit the Loxley Colour website.