Lytro has announced that its consumer light field camera, that offers a new way to take and experience pictures, will be available in the UK from July 2013.
Unlike conventional cameras, the Lytro light field camera captures all rays of light in a scene, providing capabilities that haven’t been seen before, such as the ability to focus a picture after it’s taken. The pocket-sized camera, which offers a powerful 8x optical zoom and f/2 lens in an iconic design, creates interactive “living pictures,” that can be endlessly refocused. The Lytro camera is available in two models and five colours from Dixons Travel, Harrods and John Lewis online, with prices starting from £399.
Making it easy to enhance light field pictures once they’re taken, Lytro also provides users with Living Filters. With a single click, photographers can apply one of nine interactive filters to an image to change the look of it. Additionally, users can share living pictures on the go through the Lytro Mobile App. Camera owners and non-camera owners alike can download the app to experience living pictures on their iOS device, including refocusing pictures and experiencing Perspective Shift, with no special software required.
The Lytro camera is available in July through UK distributor Softline, in retail stores Dixons Travel, Harrods and online at John Lewis priced at:
Graphite, Electric Blue, Moxie Pink: 8GB Lytro Camera- £399.00
Red Hot: 16 GB Lytro Camera- £469.00
Martin Jordan went and had a look at the Lytro Camera
For more information, visit the Lytro website