Leading Danish scanner and digital camera manufacturer, Imacon announce the
formation of a strategic partnership with the world's leading independent photographic
organisation, Magnum Photos. The first step in this partnership is an investment
by Magnum Photos of three new Imacon Flextight 848 scanners with batch feeders
for its international offices in New York, Paris and London.
Peter Marlow, President of Magnum Photos, comments on the new strategic partnership
and the organisation's experience with its new Imacon scanners: "From its
creation, Magnum Photos has been about unleashing the freedom and expression
of the individual photographer and providing them with real individual control
over their creativity - essentially its about encouraging the spirit of independence.
We have held true to these principles and we now see these same principles reflected
in Imacon's vision.
"It is for this reason we decided to develop a strategic partnership with
Imacon. What we see in Imacon is much more than a company that produces a high
quality product. Both Magnum Photos and Imacon are working together to provide
photographers with greater control and independence over their image management
and workflow and an opportunity to further express their authorship and creativity."
Imacon's founder and joint managing director, Christian Poulsen says: "Our
new strategic partnership with Magnum Photos ushers in another new and exciting
period in the history of Imacon. The name Magnum Photos is synonymous with true
photographic individuality, creativity and quality. There is a natural synergy
as both Magnum Photos and Imacon are working towards providing photographers
with greater control over their image management and workflow, allowing them
to focus on their real photographic creativity."
Mr Marlow believes the new Flextight scanners are providing Magnum Photos with
a real authority in the scanning, reproductive and archival process, which matches
the degree of control Magnum members expect when they take photographs. He envisages
the outcome of the strategic partnership will be to give the organisation's
members far more freedom and flexibility through the whole process from taking
the photograph to creating a scan that is both easy to achieve and technically
perfect. With individual photographers having far less resources at their disposal
than repro or design houses, the issue of time and managing it effectively is
a crucial element to success - "I believe Imacon recognises this - it thinks
with the photographer in mind when developing its products."
Steve Book, technical services manager, Magnum New York says: "We have
tested the Imacon scanner fully with its latest software. It is far superior
to anything I have seen on hitting colour balance and sharpness first time around.
The three scanners were installed in the Magnum Photos' offices in September
and we are already seeing very significant improvements in terms of scanning
and workflow. Having a scanner of the calibre of a Flextight 848 has made a
remarkable difference to our in-house operation. In the past, we have found
limitations to flatbed scanning in terms of quality and speed, and the expense
associated with traditional high-end drum scanners is simply not an option for
"The development of Imacon's new FlexTouch software is a major benefit
as the less time photographers have to spend scanning and manipulating an image
in the studio, the more time they have to be on location and create - this is
crucial - as it is their livelihood."
The Flextight 848 offers non-interpolated optical resolutions from 80 dpi to
8,000 dpi and offers true 16-bit colour with a 4.8 Dmax possible in a single
pass. The scanner has the ability to scan 100 Mb of data per minute and can
handle positive and negative film originals from 35 mm to 12 x 17 cm, plus reflective
copy up to A4. The scanner also incorporates the computer-controlled active
cooling facility. This technology relies on the use of CCDs, which heat up on
one surface only, enabling the CCDs in the Flextight 848 to be designed so that
heat is taken out of the scanner. This feature means there is a reduction in
noise and an improvement in colour stability.
"The ability to scan a quality raw file and then go back to it when and
if further work is required is a major asset," says David Axelbank, technical
services manager Magnum London. "In the past there has always been problems
with recognising certain colours, in colour negatives in particular. However,
the Flextight scanners have an almost intuitive ability to correctly read and
assess the image at the Raw File stage. The Raw File profile is so accurate,
sharp and noise-free that we upload this file for viewing on our website - once
an order is placed we can then go back and make any minor corrections as necessary.
This is a significant saving in terms of time and resources. Essentially, we
can treat these files as 'digital originals', we try to do it once, and do it
About Magnum Photos
Two years after the Second World War ended, Magnum Photos was founded. The world's
most prestigious photographic agency was formed by four photographers - Robert
Capa, Henri Cartier-Bresson, George Rodger, and David "Chim" Seymour
- they created Magnum in 1947 to reflect their independent natures as people
and photographers, the idiosyncratic mix of reporter and artist that continues
to define Magnum, emphasising not only what is seen but also the way one sees