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Manfrotto Shoft Film Exploring Imagination Available

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Category: Competitions

Manfrotto Imagine More Manifesto Video - The Manfrotto Imagine More competition winners have been featured in a short film made by Pulitzer prize winner Bill Frakes.

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Manfrotto Imagine More

The Manfrotto Imagine More competition winners have been featured in a short film made by Pulitzer prize winner Bill Frakes, with contributions from social media users entered in the recent Manfrotto Imagine More competition. The video can be viewed here.

From Manfrotto: Venice, 7 September 2011 – The short film The Imagine More Manifesto premiered last night at the 68th Venice Film Festival, inspired by the written and visual representations of imagination posted by twitter and Facebook users. The original entries were made following a call to action by Manfrotto, a brand leader in the photographic and imaging industries, for people from around the world to join the conversation on what it means to “imagine more” in the new digital era. These insightful contributions have been moulded into a short film by director, photographer and Pulitzer-Prize winning journalist Bill Frakes, which can now be viewed at http://www.vimeo.com/28193294.

The winning tweets and photographs were chosen for their originality and creativity from more than 12,000 contributions examining the concept of imagination. They came from seven countries around the world (the United Kingdom, China, France, Germany, Hong Kong and Italy), allowing the short film to offer a truly global picture of imagination in the 21st century.

“The decision to involve a new group of photographers in the Imagine More project, those we call „social recorders,‟ stems from an awareness of the role of social networks and of sharing in creativity and the collective imagination,” says Marco Pezzana, Sales & Marketing Director Imaging Manfrotto. “With The Imagine More Manifesto, our goal is to define the concept of imagination from the this new group‟s perspective, which uses Internet platforms to share memories, emotions, experiences and life stories through words and images.”

The people who created the winning images and photographs featured by the initiative also participated in one of the red carpets of the film festival, acting as real photographers and portraying the stars of the evening on one of the world’s most important stages.

“It is a real honour for us to present the Imagine More Manifesto during an event as prestigious as the Venice Film Festival,” states Francesco Bernardi, Divisional CEO of Manfrotto. “Awarding the most creative contributions of the Imagine More contest during an event that celebrates imagination in the art of film demonstrates how cinema and photography have always shared a deep bond: the short film made for Manfrotto with inspiration taken from text abd photography generated by social media users is tangible proof of this relationship.”

In the age of social networks and digital communication, Manfrotto has given precedence to the democratization of creativity, sponsoring an initiative to crowd-source text and images to explore the modern imagination. With the creation of The Imagine More Manifesto, Manfrotto has helped to bring new voices to the creative conversation at the 68th Venice Film Festival.Divisional CEO of Manfrotto.

“Awarding the most creative contributions of the Imagine More contest during an event that celebrates imagination in the art of film demonstrates how cinema and photography have always shared a deep bond: the short film made for Manfrotto with inspiration taken from text abd photography generated by social media users is tangible proof of this relationship.”

In the age of social networks and digital communication, Manfrotto has given precedence to the democratization of creativity, sponsoring an initiative to crowd-source text and images to explore the modern imagination. With the creation of The Imagine More Manifesto, Manfrotto has helped to bring new voices to the creative conversation at the 68th Venice Film Festival.



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Comments

kbtimages
kbtimages  4 United Kingdom1 Constructive Critique Points
12 Sep 2011 - 7:32 PM

FYI I am the Kevin Thornhill mentioned in the above article.

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