Mark Cleghorn, founder of the groundbreaking online training website PT4U.tv and The Photographer Academy, is set to launch a new initiative to help photographers build their business brands and make more profit.
The Business Builders webinar and live 'Face-2-Face' meetings programme launches in December.
Multi-award-winning Cleghorn, who is also an international seminar speaker and best-selling author of books on photo-technique, explains: "Business Builders is a natural extension to our successful Business Class programme that has been running over the past year. But now with this new curriculum we plan to take photographers to a whole new professional level in terms of technical skill and creativity, whilst simultaneously driving more clients through their doors on the back of truly innovative brand-building strategies."
He added: "We plan monthly webinars and new 'Face-2-Face' sessions three times a year, which will enable photographers and studios to brainstorm and interact live with their contemporaries and with our own business experts. Online each month we will be featuring acclaimed industry specialists across a broad church of 'must-have' skill sets, including business management; accounts; PR and branding, in addition to monthly input from social media experts. The Business Builders will be an exclusive 'all-in' course to help ambitious photographers excel and shine like never before."
The new programme promises special promotions combined with latest photography and lighting techniques, alongside appropriate course materials to guide delegates to the next level.
Chris Clarke who runs Portishead-based Perception Photography said: "I am still finding my feet in this profession but Business Class has been invaluable in providing me with that all-important voice of experience from people who know how to succeed in a very competitive world. Now I look forward to the next stage with The Business Builders webinar series."
More information can be found on Mark Cleghorn's website