After an unexpected first quarter 2007, the digital cameras market took a small step backwards during the traditionally slow month of April. Yet despite a slight value decrease, figures still remain higher than the industry had feared.
The regular launch of new high quality products (such as 10Mp chips and high optical zoom factors)was also better than expected. These new products, combined with the ongoing rise of reflex, kept the average price at the same level for several months in a row.
Mass Merchants have definitely set foot onto reflex ground, with aggressive promotions on affordable devices - and they are particularly efficient in doing so: Hypermarkets grew by 88% in units versus last year on the SLR segment (the global growth rate is +34%).
As a result, and as this month has proved, it is quite normal to find a reflex in the top 3 units sales.