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Category: Industry News

Shoot to sell - Halid K Izzet (Bsc Hons) has announced the launch of a new commercial photo agency and website.

Posted: 11th February 2008
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Press Release: MarketingEyePhotography logo

Halid K Izzet has announced the launch of the new photography business, Marketing Eye Photography and website. The focus of this new venture will be entirely on photography for businesses. Based in Windsor, Berkshire, the Owner and Chief Photographer, Halid K Izzet (BSc Hons) has decided to merge his extensive marketing and photographic careers into one business, thus creating a clear distinction within the industry from the generalist photographer. The businesses slogan Shoot to Sell clearly highlights its role in creating photographs the not only look great, but that also successfully perform the marketing objectives of its clients. “In the face of ever increasing competition and advertising exposure, companies are having to vastly improve the quality of their marketing communications, with the images used being the first and most important place to start. This is why we have a significant role to play in helping businesses get more out of their marketing budgets” says owner Halid Izzet.

The website has been designed with the client in mind. Ease of navigation, consumer dictated levels of information and high functionality were the three priorities in its construction. The site introduces the company’s new and innovative products such as Subscription Photography (where high volume clients can subscribe to a set number of shooting hours per month in return for vastly reduced fees) and Interactive 3-Dimensional photography for the web, where products can be turned around 360 degrees by the visitors to a clients website. This new and exciting approach has been independently researched and findings show that adding this interactivity to a product can increase sales by an estimated 19%! (refer to the site for details) The website also has a comprehensive Client Zone where clients can not only view the photos from their shoot, but where they can also rank according to liking and share with colleagues during the decision making process of which photos to use, making eh job of proofing and selecting easier and hassle free.

The range of services offered by MarketingEyePhotography covers

  • Product photography
  • Advertising photography
  • Executive and Corporate portraits
  • 3-Dimensional photography
  • PR and Event coverage
  • Re-touching and Photoshop work
  • Framed prints for the office (of company teams, products or even customised motivational landscapes)

The world of marketing is nothing new to chief photographer, Halid Izzet, having worked through various marketing roles within former FTSE 100 company, Allied Domecq. Posted as an ex-pat in Prague, Paris, Chicago, New York and London, his international experience in marketing and sales is extensive. His last role with the company was as International Marketing Director of Canadian Club whisky, with responsibility for the 1.6m case brand with an 19m dollar budget. And now this knowledge is being passed on to running his own business and providing customers with photography that performs an vital marketing function.


For additional information please visit the MarketingEyePhotography website.

 

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