Minolta claim their new Zoom 110 provides hobby photographers with everything
they need to capture images of family and friends, special events and places
of interest. And although eminently affordable, the Zoom 110 includes a variety
of value-added features that make life easier for the casual photographer.
Pleasing, practical design
The Minolta Zoom 110 is a stylishly small and lightweight camera measuring a
mere 11.4 x 6.25 x 4.6cm and weighing in at only 185g - compact enough to fit
into any pocket and most handbags. The curved, sculpted grip and metallic finish
make the camera easy to hold and a pleasure to use, not least because it has
the looks of a much more expensive product.
With a built-in 38-110mm lens, the Minolta Zoom 110 offers excellent value for
money. The 2.9x zoom range underlines this camera's versatility and with a thousand
focusing steps, you can be sure of sharp images at all focal lengths.
The Minolta Zoom 110's affordable price tag does not come at the expense of
attractive features for the casual photographer. For example, the smooth and
quiet operation of the zoom or a film-chamber lock that prevents the camera
from being opened accidentally. An ISO range of 25-3200 means this camera can
take advantage of today's high-speed print films. And people who wear glasses
will appreciate the fact that a long eye relief feature makes the viewfinder
easy to see.
Shooting snapshots under less than ideal conditions can be a challenge. Here
the Minolta Zoom 110 has a number of helpful features. The flash automatically
fires in low light, the night portrait flash mode balances ambient and flash
exposure so the subject is visible against a night background, and the landscape/night
view mode makes scenic shots easier day or night. The problem of ghoulish-looking
eyes in portrait photos is also minimised by the red-eye reduction lamp.
The Minolta Zoom 110 is due to be released in February 2003.