MontBlanc has launched Worldsecond, a photo project that invites everyone all over the world to capture moments of beauty photographically.
A specially developed mobile photo app for both iPhone and Android systems features a unique countdown system, ensuring that the smartphone cameras of all participants worldwide will take a picture at exactly the same moment.
The photos are then uploaded to the Worldsecond MontBlanc website
, creating a stunning mosaic of globally shared moments, of “Worldseconds”. All in all, Montblanc will “record” 60 Worldseconds over the course of the campaign until the end of December 2012. This gives 60 opportunities for participants to let their imagination and creativity run free and travel the world in pictures.
Once the contest has commenced, app users and visitors to the Web site will be able to choose from the uploaded photos to compile their own photo galleries and share them through a variety of social media channels.
The winners of the competition will be announced in early 2013, and the winners of each category – Worldsecond photo and Worldsecond gallery, will receive a watch from the Montblanc TimeWalker collection.
The Montblanc Worldsecond mobile app will be available for Apple iPhone and Android phones in November 2012. For further information, visit the MontBlanc Worldseconds