Motorola Inc, a global leader in wireless communications, and Eastman
Company the world's most recognized brand in digital imaging and
the U.S. market-share leader in digital cameras, today announced a
global product, cross licensing and marketing alliance intended to
promise of mobile imaging for the benefit of consumers.
By incorporating Kodak's image science
and system integration expertise
with Motorola iconic mobile device design, the two companies will
improve the ease-of-use and image capture experience of camera
collaboration covers licensing, sourcing, software integration,
extends to co-development of image-rich devices with joint engineering
For example, Kodak expects to supply its CMOS sensors to Motorola for
its camera phones, as well as in any future devices the companies
Additionally, the cooperation to seamlessly integrate millions of
mobile devices with Kodak home printers, retail kiosks, and the Kodak
Easyshare Gallery will finally provide an answer to those consumers who
a quick and easy way to get their images out of the phone for sharing
friends and family.
"It's a natural
partnership," said Ed
Zander, Chairman and Chief Executive
Officer of Motorola. "With
Kodak, the global leader in
and Motorola, the global leader in mobile design and innovation, we'll
change the way the world captures and shares mobile images.
cooperating to simplify and enhance the quality of virtually every
the development and delivery of the mobile imaging experience, we'll be
to bring new value and revenue opportunities to our operator customers
helping consumers by seamlessly liberating billions of photos stuck
"Our companies will
knowledge and technological expertise toprovide a mobile-imaging
experience the way the consumer wants it," said Antonio M.
Perez, Chairman and Chief Executive Officer of Kodak.
the innovator in mobile devices; Kodak is the digital imaging innovator
has allowed people to easily make, manage and move pictures. Working in
collaboration, our two companies have the capability and commitment to
redefine photography in a connected world. Together, we will pursue our
of a world where every consumer has a networked imaging device in her
or purse by the end of the decade."
The alliance delivers value by
leveraging each company's intellectual
property, particularly Kodak's patents covering digital imaging and
patents for wireless communications.
Motorola has always been at the
forefront of mobile imaging with the
global launch of the 'must have' Triplets during the fourth quarter of
and the subsequent integration of cameras into its award-winning RAZR,
and SLVR phones worldwide. The fusion of voice communication
imaging communication into the device that is 'always with you,' has
transformed the wireless communications industry.
Capturing moments was relatively easy
for the wireless industry -- but
sharing and printing those moments and turning them into revenue
wireless operators has proved to be a bigger challenge.
alliance, Kodak and Motorola will develop the answer -- and they've
forces in an aggressive and global collaboration to bring this to
As Motorola contributes its knowledge of
mobile devices and networks,
Kodak will contribute its knowledge of the consumer's imaging behavior.
is at the leading edge of connected imaging with the world's first
digital camera, the award winning Easyshare-One. Because the companies
have access to each other's technology, consumers can look forward to a
connected world, to a time when the ability to capture an image will
available, when networks will exist to allow people to share images
electronically through any number of devices, from camera phones to
frames to products that have not yet been invented.
What's more, the advent of simple and
seamless mobile imaging will
redefine the camera while enhancing existing segments of the imaging
Consumers, for example, will be able to more easily generate prints
kiosks and share memories from the Kodak Easyshare Gallery with
devices that are designed from the ground up with imaging in mind.
Under the alliance, Motorola and Kodak
plan to initially expand access to
and awareness of mobile-imaging services -- including retail programs,
services and customized operator-led initiatives that deliver a
experience for consumers. During 2006, Motorola plans to
launch handsets with
integrated software to enrich the Kodak Easyshare experience, enabling
consumers to access and manage their mobile images seamlessly and
conveniently. In the years to come, Motorola and Kodak plan
to deliver new
and unique imaging experiences via the collaboration of Motorola and
engineering teams, and the development of new co-created mobile devices.
This cross-licensing agreement between
Kodak and Motorola delivers royalty
revenues to Kodak. In keeping with both company's policies
agreements, financial and other details will not be disclosed.