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New super slim-line Sony Cyber-shot T3

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Category: Compact Cameras

New super slim-line Sony Cyber-shot T3 - Successor to the Cyber-shot T1 announced

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New  super slim-line Sony Cyber-shot T3The quality is plain to see in the hyper-compact Sony Cyber-shot T3, a worthy 5.1 effective Megapixel successor to the award winning Cyber-shot T1, updated with a 2.5-inch Clear Photo LCD, presented in an even slimmer brushed stainless steel body, with a high-powered Carl Zeiss Vario-Tessar zoom lens.

Powerful pictures
Clarity is everything when it comes to photography and the Cyber-shot T3 is the first to feature Sony's Clear Photo LCD technology. The 2.5-inch LCD panel covers two thirds of this super-compact camera's back surface area and has a higher contrast, resolution and brightness. It's able to let you see your subject as clearly in bright, outdoor conditions, such as at the beach or ski resort, as in indoor or lower light environmentsand has as an enlarged colour range for fine picture detail thanks to the latest Sony engineering.

What's more it also features a 5.1 effective Megapixel Super HAD CCD.For added ease of use, a new animated and enlarged icon feature is activated whenever the user changes the Macro, Flash or Self-Timer setting.

Quality pictures need quality lenses too and picture excellence is assured with the camera's Carl Zeiss Vario-Tessar lens with 3x optical zoom. This zoom is specially equipped with a folded path optical lens system to keep the camera compact and has three aspheric elements. All this is housed in the most slender of stainless steel bodies and is powered by the unique Sony Real Imaging Processor . With these features it's very obvious that this is a worthy successor to the EISA & TIPA award winning Cyber-shot T1.

Instant action
Sony's Real Imaging Processor ensures that the Cyber-shot T3 is highly compact and can produce a very high standard of picture quality, with improved colour reproduction and less noise . Battery performance has been boosted and power consumption reduced, with up to 180 shots* on one charge. The Real Imaging Processor provides a very quick shooting response time - in fact just switch on and the camera is ready to take photos in just 1.3 seconds . There is also very little shutter-lag' between shots and the auto REC review can be cancelled during operation so that no picture opportunity is missed . In addition high-resolution video can be shot on the Cyber-shot T3 and played back full-screen on TV- all courtesy of the Sony Real Imaging Processor.

Compact Design
Able to be carried in your pocket, the Cyber-shot T3 offers an innovative solution to bulky lenses. Precision engineering and a highly compact optical path are complemented by the ability of the Carl Zeiss Vario-Tessar zoom lens to operate within the camera body rather than extending out. Memory Stick Duo and Memory Stick PRO Duo provide ultra compact storage while the slim rechargeable InfoLITHIUM battery also keeps the size of the camera body to a minimum.

Stress-free operation
To aid ease of use and automatic operation in a wide variety of conditions, the nine Scene Selection modes offered by the Cyber-shot T3 can handle such environments as candle light, snow scenes, fireworks and beach, or can be used for occasions demanding a high shutter speed. The camera also features a Magnifying Glass mode where you can take a macro picture with a distance of 1cm and view the subject that appears on the LCD screen magnified up to 3.3 times.

More advanced image control features include Continuous Auto Focus and the ability to cancel the auto REC review feature during operation so that picture opportunities are not missed . There is also noise reduction such as Clear Colour NR and Clear Luminance NR to create clearer images with finer detail and three special menu options for greater control over the saturation, contrast and sharpness of the picture.

Then when you've taken your digital photos simply output them with the aid of Advanced PictBridge this facility means you can select the print size on the LCD and print out your pictures on a compatible printer, without the need for a PC. Or slot the Cyber-shot T3 into its convenient Cyber-shot station , which offers connectivity to a PC or AV device and a way to easily view your images, all the while recharging the battery at the same time.

Cyber-shot T3 Key specifications

  • Clear Photo LCD (2.5" Hybrid)
  • 5.1 effective Megapixel
  • Carl Zeiss® Vario-Tessar® Lens
  • 3x Optical Zoom, up to 12x Smart Zoom, 6x Precision Digital Zoom
  • Macro 1cm in Magnifying Glass mode
  • Quick Operation (Start-up 1.3 sec, Shutter Time Lag 0.23 sec, Shutter Release Lag 0.009 sec)
  • Slim and Compact High Quality Stainless Body
  • Real Imaging Processor
  • MPEG VX Fine with Audio
  • AF Illuminator
  • Histogram Indication
  • USB 2.0 High Speed Transfer
  • 9 Scene Selection Modes
  • PictBridge** Compatible
  • Long Battery Life (approx 180* shots)
  • Cyber-shot Station Supplied

The Cyber-shot T3 will be available in October 2004.

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