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New generation of Agfa Vista film announced - The new range is available in speeds of ISO 100, 200, 400 and 800 in 35 mm format, and comes with improvements in technology, design and packaging.
Agfa's new generation of Vista film is now available. The new range is available in speeds of ISO 100, 200, 400 and 800 in 35 mm format, and comes with improvements in technology, design and packaging.
The technological advances are based on Agfa EYE VISION Technology, which has been improved once again. It now has SXM (Surface eXtended Multistructured) crystals in all dye layers, not just in the red layer as was previously the case. The result is natural, precise colours in all ranges, which come even closer to the colour perception of the human eye. There is greater tonal separation in the entire red range, from yellow-orange to violet. Market studies confirm that all photography centres on the emotional experience, which is reflected in the redesigned, high-quality and eye-catching new design and packaging of Vista film. Important customer information, such as the film speed and number of exposures, is clearly emphasised in the new design. In international packaging tests, this Agfa Vista design came out way ahead in terms of customer preference and willingness to buy. The result of the new SXM and coupler technology is visibly enhanced depth. "Prints from the new Vista films look very vivid and life-like. We refer to it as an enhanced 3D effect," explains Markus Ludwig, head of BL Film Marketing at Agfa-Gevaert in Leverkusen. Agfa is the only film manufacturer to use a conductive, organic polymer as the antistatic agent on an industrial scale. This process was developed and patented by Agfa. Its advantage is that the antistatic effect is preserved even after the film has been processed. This avoids problems caused by dust, regardless of whether the film is processed in an analogue or digital system.