New Sony a35 (SLT-A35)

Sony has announced the new Sony Alpha A35, the new camera features a new tele-zoom high speed shooting mode that magnifies the centre of the image to give 1.4x magnification and shooting at up to 7 fps. The camera also features a 5.5fps shooting mode at full resolution with tracking AF. The camera features a 16.2 megapixel Exmor APS-C CMOS sensor, translucent mirror technology, as well as a new "Picture Effect" mode that makes shooting easier. The "Picture Effect" mode will be available as a firmware upgrade for the a33 and a55 from the 20th of June.

Features:

• 16.2 effective megapixels Exmor APS HD CMOS sensor
• Exclusive Translucent Mirror Technology from Sony for high- speed, uninterrupted continuous AF with stills and AVCHD movies
• Sony A-mount lenses
• Up to 7fps in Tele-zoom High Speed Shooting mode with approximately 1.4x magnification
• Ultra-high quality, low noise images with up to ISO 12800
• In-camera 'Picture Effect' enhances stills or HD video
• RAW, RAW + Jpeg, Jpeg Fine, Jpeg Standard
• Xtra Fine LCD screen
• Live View
• Available from August 2011
• RRP is TBC